product placement

Seems Chevy is actually advertising Bolt in Canada - full on product placement and sponsorship through Amazing Race Canada. Just watching the last 5 minutes as I turned on the TV and they're doing a race to see how can get to the finish in their Bolt, and a prize to those who do it most...

I saw the British film "The World's End" over the weekend. (Humorous, but not as good as "Shaun of the Dead" and "Hot Fuzz.") Anyway, in one scene a billboard for an Ampera appeared, very briefly in the background of an outdoor scene. I suspect most people didn't notice it. I was wondering if...