I am really tired of reading here and elsewhere on the web that one of the reasons that the Volt is not selling as well as it should is that it's advertising/marketing is not effective.
I am no advertising executive, but I do have to explain to others- sometimes simply and quickly and in...
Chelsea Sexton has been hired as a consultant by Nissan to help with Leaf sales. Chevrolet would do well to heed her advice as it relates to the Volt:
Full article here:
So I've been reading a lot about GM's brain trust going back to the drawing board and preparing to relaunch within 30-60 days. http://gigaom.com/cleantech/gm-plans-to-relaunch-marketing-for-electric-volt-in-a-month-or-so/
Does anyone want to share they're thoughts, concerns, etc...?
I am more...