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  1. Is this GM admission of guilt regarding the Volt's marketing campaign mistakes?

    Chevy Volt General Discussion, News, and Events
    What do you guys think? https://www.autonews.com/marketing/volt-failure-hints-marketing-hurdle-ahead
  2. Volt Marketing- Your input requested.

    Suggestions for GM - Chevy Volt
    I am really tired of reading here and elsewhere on the web that one of the reasons that the Volt is not selling as well as it should is that it's advertising/marketing is not effective. I am no advertising executive, but I do have to explain to others- sometimes simply and quickly and in...
  3. Chelsea Sexton's Advice

    Hybrid and Electric Vehicle Competitors
    Chelsea Sexton has been hired as a consultant by Nissan to help with Leaf sales. Chevrolet would do well to heed her advice as it relates to the Volt: Full article here: http://www.plugincars.com/chelsea-sextons-prescriptions-rx-ailing-automakers-125862.html
  4. Ewanick Out

    General Motors and General Automotive Topics
    http://www.latimes.com/business/autos/la-fi-0730-autos-ewanick-20120730,0,2798452.story General Motors marketing chief Joel Ewanick resigns
  5. Thoughts about GM's Relaunch for the Volt and a better Advertising campaign

    Suggestions for GM - Chevy Volt
    So I've been reading a lot about GM's brain trust going back to the drawing board and preparing to relaunch within 30-60 days. http://gigaom.com/cleantech/gm-plans-to-relaunch-marketing-for-electric-volt-in-a-month-or-so/ Does anyone want to share they're thoughts, concerns, etc...? I am more...
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