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managing expectations

  1. GM's Rob Peterson talks to industry peers about 'managing expectations'

    Hybrid and Electric Vehicle Competitors
    When GM Spokesman Rob Peterson outlined key marketing strategies Chevrolet is employing with the Volt at the EDTA conference a few weeks ago, the fourth point he said was, “last, but definitely not least.” He titled it, “Managing expectations of both our products but also the EV movement...
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