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  1. Volt marketing at Fort Lauderdale Auto show

    Chevy Volt General Discussion, News, and Events
    Just came back from the auto show in Fort Lauderdale. Got in free thanks to a Twitter add from Toyota ( drive a car, get free entry) Was disappointed in the GM marketing of the Volt. No Volt test drives available, they had 1 LT version with cloth seats in the main display, quite a contrast to...
  2. High MPG Shopping List: Toyota, Honda, Kia. No Volt.

    Chevy Volt General Discussion, News, and Events
    A co-worker of my wife is looking for a new car. My wife asked what was on his list: Toyota, Honda, Kia. My wife asked, "Why no Volt?" Answer: they were looking for a high MPG car!! He asked her a lot of intelligent questions. My wife laid out the facts about our Volt (she is very...
  3. GM's Rob Peterson discusses the Volt team's strategic relationship building

    Hybrid and Electric Vehicle Competitors
    General Motors Spokesman Rob Peterson has been on the Chevrolet Volt team since before the concept car was shown in 2007. At last week’s EDTA conference he gave a talk at a breakout session titled, “To Market We Go: Building Successful Launch and Marketing Strategies.” Addressing industry...