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  1. Generation Y: A massive market that wants connected electrified vehicles

    Hybrid and Electric Vehicle Competitors
    While ongoing CAFE hearings discuss mandating eco-friendly and efficient vehicles, a study by Deloitte says perhaps an even more powerful force in their favor is also in play. This would be “Generation Y” consumers – those aged 19-31, alternately known as "Millennials" – of which we read last...
  2. Gen Y Prefers Hybrid Electric Vehicles

    Chevy Volt General Discussion, News, and Events
    Gen Y is less cluttered with concepts of how a car should powered then older generations. According to Craig Giffi, vice chairman and automotive practice leader at Deloitte LLP, they want hybrids more than older generations. 59% of Gen Y respondents would choose an 'electrified vehicle' over...
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