GM Volt Forum banner

chevrolet volt marketing

  1. GM's Rob Peterson discusses the Volt team's strategic relationship building

    Hybrid and Electric Vehicle Competitors
    General Motors Spokesman Rob Peterson has been on the Chevrolet Volt team since before the concept car was shown in 2007. At last week’s EDTA conference he gave a talk at a breakout session titled, “To Market We Go: Building Successful Launch and Marketing Strategies.” Addressing industry...
Top