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  1. That's one way to advertise..

    Chevy Bolt EV Discussion, News, Reviews & Events
    Seems Chevy is actually advertising Bolt in Canada - full on product placement and sponsorship through Amazing Race Canada. Just watching the last 5 minutes as I turned on the TV and they're doing a race to see how can get to the finish in their Bolt, and a prize to those who do it most...
  2. BOLT ADS RUNNING IN THE WASHINGTON DC REGION ON FM RADIO

    Chevy Bolt EV Discussion, News, Reviews & Events
    A couple of us in the DC area have heard 3 different BOLT ads running on WTOP (FM station running news and traffic). The first ad, which I heard in the afternoon, talked about the car having a range enough to travel from Annapolis, MD to Ocean City, MD and back, on a single charge. The second...
  3. VIRAL AD WANTED!!!

    Chevy Volt General Discussion, News, and Events
    <i>“GM has nearly given up pushing the car in national ad campaigns”</i> -- from "<b>Next gen Volt will be shown January in Detroit</b>," 8/8/14. And this is the real nub, isn't it? Is there any way that we the owners can take the (non-GM-affiliated) offensive to promote the Volt? Perhaps we...
  4. A New Volt Commercial!

    Chevy Volt General Discussion, News, and Events
    Finally, there is a new TV commercial featuring the Volt! Yes!!! :) No, no, keep watching, see if you can spot it. It's in there, twice! Alternative link to video: http://www.ispot.tv/ad/7RD5/walgreens-balance-rewards-healthy-behavior
  5. High MPG Shopping List: Toyota, Honda, Kia. No Volt.

    Chevy Volt General Discussion, News, and Events
    A co-worker of my wife is looking for a new car. My wife asked what was on his list: Toyota, Honda, Kia. My wife asked, "Why no Volt?" Answer: they were looking for a high MPG car!! He asked her a lot of intelligent questions. My wife laid out the facts about our Volt (she is very...
  6. Volt Marketing- Your input requested.

    Suggestions for GM - Chevy Volt
    I am really tired of reading here and elsewhere on the web that one of the reasons that the Volt is not selling as well as it should is that it's advertising/marketing is not effective. I am no advertising executive, but I do have to explain to others- sometimes simply and quickly and in...
  7. Cadillac Airs "Arrogant American" Ad During Oscars

    Cadillac ELR General Discussion, News and Events
    Automaker Says Foreigners Are Lazy Cadillac aired its “arrogant American” ad last night during the Oscars. It is certain to alienate many people both in and outside the U.S.: "There are plenty of things to celebrate about being American, but being possessed by a blind mania for working...
  8. Vintage Retro Electric Car Ads

    Totally Off-Topic
    Power for your new electric living from America's Independent Electric Light and Power Companies: "They're working on it": "Electricity may be the driver": Build your own:
  9. "The Best of Both Worlds", Chevrolet slowly moves towards a decent slogan

    Chevy Volt General Discussion, News, and Events
    Like many others on this site, I have moaned at Chevrolet's missteps in advertising for this unique car. I went to the chevrolet.com web site today and I saw that they had this headline on the volt site, The Best of Both Worlds. I think that they are finally getting closer to teaching the...
  10. Volt ad in BusinessWeek

    Chevy Volt General Discussion, News, and Events
    While I have to admit I do not read many magazines, it has been a very long time since I have seen a print advertisement for a Volt. On the inside cover (page 1) of the August 12, 2013, Bloomberg BusinessWeek magazine there is a two-page ad for the Volt. Hopefully the scan attached correctly...
  11. Let us customers help you advertise!

    Suggestions for GM - Chevy Volt
    Hey Chevrolet, I've noticed your advertising is a bit lacking so I created a group of EV owners and drivers. I live in Huntsville, AL and most everyone I talk to about the Volt are totally unaware that it also has a gasoline generator. They are led to believe that it's just a 100% electric car...
  12. Got Plans for #HarBowl? You're Invited To My Pop Up #SuperBowl Dinner Party

    Chevy Volt General Discussion, News, and Events
    Hi Everyone, My name is Yeves and I post here once every couple of months, but this was important to me to share with the group. I have a history of throwing really good, well attended events in San Diego like the "Labor Day Weekend Pool Party and BBQ" but this is different. Not only is it the...
  13. Lincoln is a troubled brand

    Totally Off-Topic
    For those of us who have complained about Chevrolet's inept advertising campaigns on behalf of the Volt, it's time to take stock and be grateful that we aren't stuck with the agency running Lincoln's marketing. Permit me to explain... It was just a year ago that Ford Motor Company and Team...
  14. Chevy Volt advertisement created by student

    Chevy Volt General Discussion, News, and Events
    Chevy Volt advertisement created by high school student http://www.youtube.com/watch?v=_Ayh_JFoq4w Chevrolet should sponsor a student competition.
  15. Suggested Volt Advertising

    Chevy Volt General Discussion, News, and Events
    Lana Del Rey's instrumental version of "Blue Jeans" is the captivating music in the recent Nespresso "No Compromise" and University of Phoenix "Let's Get To Work" television advertisements. The General Motors' Voltec advertising campaign should follow suit with the same level of sophistication...
  16. "National advertising fees"?

    Newcomers to GM-VOLT.COM (See here for FAQs)
    Hi, all, Thanks to all of you experienced owners who have taught me so much while I have lurked here for the last couple of months while I have waited for my Volt to arrive! Joy of joys, my Volt is sitting at the dealership about a mile away from my house. I think I will have a hard time...
  17. New Director of Advertising At Chevrolet

    General Motors and General Automotive Topics
    My personal favorite General Motors' television advertisements have been produced by Cadillac, so I am very pleased to see this: Molly Peck, Chevrolet’s New Director of Advertising in US http://www.inautonews.com/molly-peck-chevrolets-new-director-of-advertising-in-us#.UFCL0FGcahU Based...
  18. General Motors, Broadcasters in Upfront Standoff

    General Motors and General Automotive Topics
    This story in Ad Age is a very big deal that has been unreported by consumer media outlets. The cuts only seem fitting, given the degree to which Fox and the other networks have sponsored and/or catered to the brutish, hateful, and outlandish abuse of General Motors and the Volt. The good news...
  19. GM won't buy Super Bowl ads in 2013

    General Motors and General Automotive Topics
    GM won't buy Super Bowl ads in 2013 http://www.freep.com/article/20120519/BUSINESS0101/205190332/GM-won-t-buy-Super-Bowl-ads-in-2013 IMHO dropping Super Bowl advertising is a good move by GM for a variety of reasons, including those cited by Joel Ewanick. GM can build more loyalty with less...
  20. DC "slugging" best Volt advertisement

    Buying, Leasing & Selling - Chevy Volt
    So, I live on the 95 corridor near DC and we have a strange practice called slugging. Basically, this is ordered hitch hiking. In order to use the HOV lane drivers pick up passengers at commuter lots and take them to designated places at the end of the HOV lines. Riders get a free ride...
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