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  1. "The Best of Both Worlds", Chevrolet slowly moves towards a decent slogan

    Chevy Volt General Discussion, News, and Events
    Like many others on this site, I have moaned at Chevrolet's missteps in advertising for this unique car. I went to the chevrolet.com web site today and I saw that they had this headline on the volt site, The Best of Both Worlds. I think that they are finally getting closer to teaching the...
  2. Thoughts about GM's Relaunch for the Volt and a better Advertising campaign

    Suggestions for GM - Chevy Volt
    So I've been reading a lot about GM's brain trust going back to the drawing board and preparing to relaunch within 30-60 days. http://gigaom.com/cleantech/gm-plans-to-relaunch-marketing-for-electric-volt-in-a-month-or-so/ Does anyone want to share they're thoughts, concerns, etc...? I am more...
  3. Objection to It's more car than electric

    Suggestions for GM - Chevy Volt
    Dear GM Volt advertising group and fellow Volt evangelists, I have been waiting for the Volt since it was announced in January 2007. From what I have been able to read through October 2010, all of GM's buzz about the Volt has been positive. So I was flabbergasted and deeply annoyed that...
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