Feb 02

Video: How the Volt Works

 

General Motors has launched a new YouTube video they are calling How the Volt Works.

It is the latest effort in a series of short and simple videos that attempt to explain the virtues and values of the Chevy Volt to people new to the idea.

A previous video showed a cut out paper Volt travelling though a cartoon landscape, and tried to explain why an extended-range electric vehicle was better than a pure EV.

The Chevy Volt song and dance, as it came to be known thanks to, well this site, was a simple yet catchy tune and acompanying remarkably absurd dance routine targeted ast school age kids and played in the LA Auto Show.

So poorly received universally, that act will surely never be seen again, and it is speculated may have led to the re-assignment of the Volt marketing director who was responsible for it.

Now we have another neat 2:47 clean, simple and spartan video, showing the car and a cheerful clear-speaking female narrator. The basics of the car is explained.

Certainly for the regular GM-Volt.com reader the content of this video is nothing new, but we can analyze the effort. Though we realize the value of the Volt, it is critically important that GM succesfully explain this unique variety of vehicle to the average consumer suich that they can distinguish why it is superior to both hybrids and pure EVs.  This education may be essential in enabling the mass adoption of EREVs.

Do you think this video achieves its goal?

This entry was posted on Tuesday, February 2nd, 2010 at 7:23 am and is filed under Video. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.



COMMENTS: 219


  1. 1
    Jean-Charles Jacquemin

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    Feb 2nd, 2010 (7:32 am)

    Thanks Lyle, the more the people are educated, the more we will be on a sustainable mobilty model.

    JC NPNS


  2. 2
    koz

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    Feb 2nd, 2010 (7:34 am)

    First year’s production of @10,000 Volts and Volts in showrooms will do a far better job of educating consumers. Nobody is going to remember this video or what it showed 2 years from now when production can be high enough to benefit from it. There are better ways for GM to spend its precious cash IMO.


  3. 3
    prowler

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    Feb 2nd, 2010 (7:41 am)

    “When you’re driving in electric mode, you use no fuel”.

    Neat!

    ????


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    Dan Petit

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    Feb 2nd, 2010 (7:44 am)

    This one is really getting the messages accross nicely. My favorite part was about range depletion at the point where it is going through
    “gambling” Las Vegas (LOL/smile), really perfect yet sufficiently subtle.
    I think both Lyle’s “Drive Volt” video and this one ought to go on TV.
    (So much for my achieving the ‘over ten’ vote today. (lol)).


  5. 5
    KenEE

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    Feb 2nd, 2010 (7:46 am)

    (click to show comment)


  6. 6
    Rashiid Amul

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    Feb 2nd, 2010 (7:48 am)

    The more education the better.
    There are tons of people that are unaware of the Volt and what it can do. I don’t know about the rest you, but I talk about this car a lot. All of my family and friends know about the Volt because I am constantly talking about it to them.
    I talk about it to strangers whenever the opportunity presents itself.

    Educate, educate, educate. Then sell, sell, sell.


  7. 7
    Dave G

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    Feb 2nd, 2010 (7:52 am)

    It’s definately getting better.


  8. 8
    Dave G

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    Feb 2nd, 2010 (7:59 am)

    KenEE: …plans for 10K Volt’s in yr. 1 and 60K in yr. 2 will bite GM.

    We knew this 2 years ago. Ramping up production like this is standard for any new car design.

    But I agree with your basic point. GM is seriously under-estimating demand. They believe initial demand will be high, but that will fade as the market saturates. The market will be much larger than they expect.

    So the real questions are:
    1) How many Volts will GM produce in the 3rd, 4th, and 5th production years?
    2) When will GM start making other EREVs (e.g. Converj and Orlando)?


  9. 9
    Rashiid Amul

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    Feb 2nd, 2010 (8:04 am)

    Dave G:
    GM is seriously under-estimating demand.They believe initial demand will be high, but that will fade as the market saturates.  

    I think this as well. But saturation will take years. If the market is saturated with anything, it is the ICE vehicles. I think the more people are educated, the more they will buy into these EVs.
    This is why the early ones must really be good. Bad reviews for any of them, can spell doom for the rest.


  10. 10
    Schmeltz

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    Feb 2nd, 2010 (8:05 am)

    “No Compromises” hits the nail on the head IMO. Good to hit those points about the car.

    The only thing lacking was a hot break dance routine or acrobats with elephants as a nice touch at the end. Get with the program GM! :)


  11. 11
    Exp_EngTech

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    Feb 2nd, 2010 (8:12 am)

    I like it.

    GM should have considered Super Bowl commercial time for this.

    Consumers need to educated. Can’t start too early.


  12. 12
    Estero

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    Feb 2nd, 2010 (8:14 am)

    Good video. It conveys an important message in very simple terms.

    The video showed a combined (battery + range extender) range of 300 miles although the words spoken mentioned over 300 miles. The 1st 40 miles will be all electric, leaving 260+ miles in range extender mode. What does that tell us about the size of the gas tank. Has GM ever told us how large it will be? Or, is that something yet to be determined?


  13. 13
    Jim I

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    Feb 2nd, 2010 (8:14 am)

    My only problem with this video was this line:

    “The Volt is ready when you are.”

    To try to ramp up demand, before you ramp up product availability, could be a mistake, IMHO. This November, if people see this and go into their local Chevy dealership, and get told they have to wait 2+ years before a Volt is available it is not going to sit well, don’t you think?

    I don’t know about the rest of you, but I sure don’t plan to buy a Cruze while waiting for a Volt…..

    Education is important, but it must be put in place at a time when it will generate sales for the company.

    JMHO


  14. 14
    Dave K.

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    Feb 2nd, 2010 (8:21 am)

    Nice video. Keeping it simple is the way to go.

    The video can be updated when fuel tank size and CS mpg are finalized.

    =D~


  15. 15
    Herm

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    Feb 2nd, 2010 (8:25 am)

    It mentions that the genset will turn on to assist under high load (shows car going up a hill).. this is new I think, previously the genset only turns on in the CS mode.

    This probably requires approval from CARB. It will also increase the CD mode all-electric-range if the genset occasionally assists.


  16. 16
    Dan Petit

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    Feb 2nd, 2010 (8:27 am)

    I just hope and pray that the MSRP will not be raised at point-of-sale for as hard as GM is working to get it down as best they possibly can.


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    CDAVIS

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    Feb 2nd, 2010 (8:28 am)

    _____________________________________________________
    I thought the video was good informational wise and OK (needs to be kicked up a notch) production wise. What’s up with that background funeral parlor music?

    I did learn something new from the video…

    I had previously thought that the Volt only used the ICE:
    1) To warm the battery in a very cold start situation.
    2) Ocassionaly to stir gas & lubricate ICE.
    3) When SOC below ~30% SOC while driving.

    The video mentions:
    “…When peek performance is needed like during high-speed acceleration and steep inclines, the engine generator and battery work together to deliver the electric power required…”

    I guess I find that above quote from the video perplexing because it seems to contradict those times that I’ve heard GM say that if you drive less than 40 miles a day you may never need to use the ICE except for occasional ICE starts to stir the gas tank and lubricate the engine.
    ______________________________________________________


  18. 18
    Dave K.

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    Feb 2nd, 2010 (8:29 am)

    Herm: the genset will turn on to assist under high load

    Q>When will a Voltec vehicle need load assist?

    A>When it’s a truck.

    =D~


  19. 19
    well

     

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    Feb 2nd, 2010 (8:30 am)

    Well I am not sure if it is necessary to worry that much about how to explain the Volt’s concept. After all, it is not that hard to understand…


  20. 20
    Jean-Charles Jacquemin

     

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    Feb 2nd, 2010 (8:34 am)

    Herm: It mentions that the genset will turn on to assist under high load (shows car going up a hill).. this is new I think, previously the genset only turns on in the CS mode.This probably requires approval from CARB. It will also increase the CD mode all-electric-range if the genset occasionally assists.  

    Right Herm, this struck me too, but disappointed me too ,I live in a region where steep hills are the common lot and I imagined I could do my day trip to and from work without using gas at all … Time and a real world trial with the Volt or the Ampera in my neighborhood will tell.

    JC NPNS


  21. 21
    Tomc

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    Feb 2nd, 2010 (8:43 am)

    Jim I: My only problem with this video was this line:“The Volt is ready when you are.”To try to ramp up demand, before you ramp up product availability, could be a mistake, IMHO. This November, if people see this and go into their local Chevy dealership, and get told they have to wait 2+ years before a Volt is available it is not going to sit well, don’t you think?I don’t know about the rest of you, but I sure don’t plan to buy a Cruze while waiting for a Volt…..Education is important, but it must be put in place at a time when it will generate sales for the company.JMHO  (Quote)

    I think the reference to ready when you are is to the idea if it is not fully charged it is still ready to go because of the generator c/s mode.

    Tom C


  22. 22
    john1701a

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    Feb 2nd, 2010 (8:51 am)

    Interesting promotion. GM is taking the “not a SERIES hybrid” much further than expected. Volt is portrayed as traditional vehicle when not in “EV mode”, not setting a MPG expectation of any kind anymore.


  23. 23
    Bill Marsh

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    Feb 2nd, 2010 (8:52 am)

    I showed this too my wife, who has significant ‘range anxiety’ about electric cars and is most decidedly ‘technology challenged’. She zones out as soon as you start talking asbout anything technical. It explains the Volt at a high enough level that she doesn’t get confused. She is now a Volt enthusiast and wants to get one as soon as we can.

    Well done.


  24. 24
    Dan Petit

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    Feb 2nd, 2010 (8:55 am)

    I think the background music needed to be subdued because when needing to be educational, the sound component ought not be distracting, it seems to me. Visual input for the open chassis battery picture needed priority at that point, and, it might have been more difficult for viewers to switch from a more stronger, primarily auditory sensed focus, with, say, stronger sound beat for instance, (which worked well in Lyle’s video for non-technical pictures very easily registered), as opposed to a needed visual-input-focus toward the chassis battery for that most important visual point of all, to register.

    It’s just like when I burst out in a laugh, when, in a shop training techs, there is the sound of Rush Limbaugh or some other talk radio influence in the background not exactly talking about visual waveforms on the scan tool. (LOL).


  25. 25
    Guy Incognito

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    Feb 2nd, 2010 (9:04 am)

    Finally some advertising.
    Now GM, take this vid and start showing it on television and we’re on our way.

    I know many of you think of me as a bitter cynical troll, but I can honestly say that with this vid, I am happy.


  26. 26
    DJ Hipster

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    Feb 2nd, 2010 (9:28 am)

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  27. 27
    DJ Hipster

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    Feb 2nd, 2010 (9:30 am)

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  28. 28
    zipdrive

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    Feb 2nd, 2010 (9:30 am)

    I like it. It’s simple and goes right to the point.

    I hope GM has many more like it in the future.


  29. 29
    benson

     

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    Feb 2nd, 2010 (9:31 am)

    Agreed, a spot on the Super Bowl would be a good way to spread the word. But the problem is, people’s expectations for Super Bowl spots are so high for “blow away” humor or entertainment. The pressure is so high to hit a home run with that spot. At the same time, is the size of the audience not a bad way to create some awareness of the vehicle.

    BTW, the shape of the spinning Volt at the end of the video reminded me more of the concept than the prod version.


  30. 30
    DJ Hipster

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    Feb 2nd, 2010 (9:32 am)

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  31. 31
    kdawg

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    Feb 2nd, 2010 (9:36 am)

    At 1:32 in the Video “When peak performance is needed, such as high speed acceleration or a steep inclines, the engine generator and battery work together to deliver the electric power required.”

    This was new to me. I thought the generator would never come on until the CDP was reached?


  32. 32
    RonR64

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    Feb 2nd, 2010 (9:36 am)

    I thought it was a great video except for 2 things. 1 major and 1 minor. I’ll start with the minor problem. That was towards the end when all of a sudden words start flashing around in the video changing the tempo out of nowhere and disappearing just as fast and back to the relaxed pace of the video. What was that? This was a relaxing informative video and all of a sudden I’m fighting off an epileptic attack from the video flashing! I would like to see a more energetic hip (can it even be hip if you use the word hip?) video in addition to this one but let the relaxed one be relaxed and the energetic one be more up tempo but don’t mix the two.

    My major complaint was the comparision of the cost of charging the Volt to the cost of cell phone plans which also came towards the end of the video. I was watching thinking this is a really well done piece and then that came along. What? My charging costs are going to vary depending upon how much I drive and this is going to confuse some into thinking it is some sort of monthly charge. Also some, make that most, cell phone plans are quite a bit more expensive then charging the volt will be. Using their data from the video 8 hours of charging on a 120V circuit lets say at 15A would be 14.4KWh of electricity. At our local rate (.085) here in Minnesota that would be $1.22 per day or about $40 per month. But that assumes a complete and full charge each and every day of the month including Saturday and Sunday. So avid Volt fans will note something wrong with my calculations. It is estimated that the usable range of the battery is only 8 KWh so that would change the cost to only 68 cents a day or $20.40 / month. Does anyone get by with only that much for their cell phone? How about if you and the misses have one? Do you have a smart phone? I would be willing to bet that 90+% of people pay far more than that for their cell phone(s) than what the Volt recharging could possibly cost them. That is an incredibly dumb comparision to compare the Volt cost of operation to your cell phone bill.


  33. 33
    mikeinatl.

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    Feb 2nd, 2010 (9:37 am)

    Remember folks, this video is not for us. The VoltNation already knows all this stuff.

    It is for new eyes. Its for people who don’t yet know the Volt. Imagine this video is your first exposure to Volt.

    And from that perspective, it does a very good job of accentuating the Volts strongest features of eliminating Range Anxiety and allowing us to drive gasoline-free most of the time.

    I find it interesting that the video downplays the Volt’s appearance by portraying it as a generic little gray car while most of us know the Volt to have a very pleasing appearance. Perhaps this is done to reassure people that it is indeed a “normal” car in most respects and not some glitzy gizmo you have to change your lifestyle to own.

    I think the video could prove quite valuable in educating and converting the masses.

    Seeing this pretty lady and her presentation reminded me of the time long ago when new cars were introduced by shapely young ladies in evening gowns gently stroking their long hoods to the sound of “See the USA in your Chevrolet”.

    We have come a long way since then. And that’s a good thing.

    Go Volt!


  34. 34
    kdawg

     

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    Feb 2nd, 2010 (9:42 am)

    Estero: Good video. It conveys an important message in very simple terms.
    The video showed a combined (battery + range extender) range of 300 miles although the words spoken mentioned over 300 miles. The 1st 40 miles will be all electric, leaving 260+ miles in range extender mode. What does that tell us about the size of the gas tank. Has GM ever told us how large it will be? Or, is that something yet to be determined?

    I dont have time right now to find them, but most of the references i’ve seen are 40miles electric, then 300miles in RE mode. I think whenever they show the total range, its 300+ because they don’t know what kind of AER people will get (depends on driving style)


  35. 35
    Koz

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    Feb 2nd, 2010 (9:42 am)

    CDAVIS: _____________________________________________________I thought the video was good informational wise and OK (needs to be kicked up a notch) production wise. What’s up with that background funeral parlor music?I did learn something new from the video…I had previously thought that the Volt only used the ICE:1) To warm the battery in a very cold start situation.2) Ocassionaly to stir gas & lubricate ICE.3) When SOC below ~30% SOC while driving.The video mentions:“…When peek performance is needed like during high-speed acceleration and steep inclines, the engine generator and battery work together to deliver the electric power required…”I guess I find that above quote from the video perplexing because it seems to contradict those times that I’ve heard GM say that if you drive less than 40 miles a day you may never need to use the ICE except for occasional ICE starts to stir the gas tank and lubricate the engine.______________________________________________________  (Quote)

    It may not have been presented clearly but I believe they are referring to when it is operating in charge sustaining mode that the battery and generator can be combined to meet high power demands that go beyond the generator’s ~50kw capacity.


  36. 36
    kdawg

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    Feb 2nd, 2010 (9:45 am)

    Dave G: So the real questions are:
    1) How many Volts will GM produce in the 3rd, 4th, and 5th production years?
    2) When will GM start making other EREVs (e.g. Converj and Orlando)?

    This prob depends on battery costs dropping and/or gas prices increasing (and government incentives)


  37. 37
    maharguitar

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    Feb 2nd, 2010 (9:49 am)

    The portion of the video that talks about the ICE and the battery working together is talking about the battery supplying the extra energy needed for hills and passing. During AER, is suspect that the electric motor and battery are enough for hills and passing. Since the motor is the only drive force, it has to be enough for any driving condition. You just have to pull down the battery more when on a hill. The Genset alone does not have enough power for all driving conditions so the battery has to help out.

    I think that the production quality of this video is more in keeping with the sort of video that is running continuously in a loop at the dealership. I just doesn’t look and sound like a broadcast ad. Compare this with the ad they played during the 2008 Olympics where we watch a gas station go through its evolution only to be turning into a park because the Volt has changed everything. That was a great ad.


  38. 38
    lousloot

     

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    Feb 2nd, 2010 (9:52 am)

    I like it!

    Nice to hear that the VOLT will protect the batteries from extended periods of high current draw (me) by starting the generator. So when I am driving aggressively (evading pursuit) I don’t have to worry about a battery meltdown. I wonder how many Amps that motor pulls! COOL!

    Dave K.:
    Q>When will a Voltec vehicle need load assist?
    A>When it’s a truck.=D~  


  39. 39
    harrier1970

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    Feb 2nd, 2010 (9:54 am)

    Clear and concise. I give them a B+ on this… it does a good job with conveying a complicated idea at a level that can be quickly absorbed by the general public without talking down to them.

    It does lack that bit of pizazz that would get it an A.

    To GM: Not bad at all… you can do better though.

    Harrier1970


  40. 40
    frankyB

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    Feb 2nd, 2010 (9:54 am)

    Much better then the song we got a few months ago :)

    Perfect for Mr. Everybody


  41. 41
    BLDude

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    Feb 2nd, 2010 (9:57 am)

    That’s a lot of information packed into a 2:47 video. Purely an educational approach. Now, if there was a way to package this information into a shorter, glitzier commercial that added fun, then that would be a winner. But for now, it is very good.

    For #2 koz: this video took almost no money to produce and is on You Tube – free! and is being virally disiminated by web sites like gm-volt.com. What’s to complain about from a $ perspective? Nothing.


  42. 42
    CorvetteGuy

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    Feb 2nd, 2010 (9:58 am)

    Bill Marsh: I showed this too my wife, who has significant ‘range anxiety’ about electric cars and is most decidedly ‘technology challenged’. She zones out as soon as you start talking asbout anything technical. It explains the Volt at a high enough level that she doesn’t get confused. She is now a Volt enthusiast and wants to get one as soon as we can.
    Well done.

    My wife liked it too! All that’s left is verifying that the seats are nice and comfortable. If it passes that test, the checkbook will open.


  43. 43
    Michael

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    Feb 2nd, 2010 (10:14 am)

    Lyle: It is the latest effort in a series of short and simple videos that attempt to explain the virtues and values of the Chevy Volt to people new to the idea.

    Then: Do you think this video achieves its goal?

    maharguitar says: I think that the production quality of this video is more in keeping with the sort of video that is running continuously in a loop at the dealership.

    I tend to agree with maharguitar, so if that is the goal, then “yes.” I don’t think we should bash everything they do because it doesn’t do everything. Three minute videos don’t work for 30 second commercials, but most people wouldn’t mind watching a 3 minute video at a dealer or an auto show.

    I’ll have my wife watch it when she gets up (we’re in a different time zone here). ;-)


  44. 44
    Kevin R

     

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    Feb 2nd, 2010 (10:18 am)

    I just passed this video on to everyone in my contacts. It’s a great little educational spot. Thanks Lyle.


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    Starcast

     

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    Feb 2nd, 2010 (10:21 am)

    Very Good! To the point, no BS. I liked it and I think it would help most people understand the Volt better. This could be broken up into parts and would make a great group of ads all played on the same show.

    I still think the Volt is going to help sell the Cruze big time. GM should have a Volt at each dealer to test drive. I think a lot of people who come in to drive the Volt will buy the Cruze. Not because they like it better then the Volt. Because they don’t want to wait for the Volt and/or the price.


  46. 46
    tom w

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    Feb 2nd, 2010 (10:21 am)

    Jim I: I don’t know about the rest of you, but I sure don’t plan to buy a Cruze while waiting for a Volt

    I will not buy another car until I can get an affordable EREV/BEV.

    The Volt is NOT ‘ready when I am’. I’ll wait until second half 2012, doubt I can wait longer. Hopefully the Volt will be available for me.

    I’ll drive a Leaf if I have to.


  47. 47
    tom w

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    Feb 2nd, 2010 (10:23 am)

    tom w: The Volt is NOT ‘ready when I am’. I’ll wait until second half 2012, doubt I can wait longer

    In fact bought a SUV in 2009, no EREV/BEV was ready when I was.

    Can wait at most until 2H 2012 to replace my other car, we’ll see what is ready when I am.


  48. 48
    Koz

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    Feb 2nd, 2010 (10:26 am)

    Jim I: My only problem with this video was this line:“The Volt is ready when you are.”To try to ramp up demand, before you ramp up product availability, could be a mistake, IMHO. This November, if people see this and go into their local Chevy dealership, and get told they have to wait 2+ years before a Volt is available it is not going to sit well, don’t you think?I don’t know about the rest of you, but I sure don’t plan to buy a Cruze while waiting for a Volt…..Education is important, but it must be put in place at a time when it will generate sales for the company.JMHO  (Quote)

    Suuweeete, got my first srunched comment for saying basically the same thing albeit in a little harsher tone.


  49. 49
    Mark

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    Feb 2nd, 2010 (10:36 am)

    I’m considering getting solar panels on my roof and it would be nice if there was a way to charge the Volt from these panels using DC direct from the panels to the Volt battery, thereby bypassing the inverters and the loss of efficiency associated with them?


  50. 50
    Jean-Charles Jacquemin

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    Feb 2nd, 2010 (10:39 am)

    kdawg: At 1:32 in the Video “When peak performance is needed, such as high speed acceleration or a steep inclines, the engine generator and battery work together to deliver the electric power required.”This was new to me.I thought the generator would never come on until the CDP was reached?  

    Agreed kdawg, see my comment # 20 and a bit disappointed.

    JC NPNS


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    Feb 2nd, 2010 (10:44 am)

    Estero: Good video. It conveys an important message in very simple terms.The video showed a combined (battery + range extender) range of 300 miles although the words spoken mentioned over 300 miles. The 1st 40 miles will be all electric, leaving 260+ miles in range extender mode. What does that tell us about the size of the gas tank. Has GM ever told us how large it will be? Or, is that something yet to be determined?  (Quote)

    Bigger than a bread box. Who cares? Most of the driving is done within AER. CS mode appears to be the most important and least interesting part of this vehicle.


  52. 52
    tom w

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    Feb 2nd, 2010 (10:47 am)

    GM can’t come out too strong with the message, Buy the Volt and get off that imported OIL, because if we stopped importing OIL many of our problems would go away.

    GM doesn’t want people to think that because people might start buying fewer ICE cars and driving less.

    I wish the government would have the balls to pass a law mandating a transition to EVs. Make the law new cars/small trucks/SUVs must have minimum 12 mile AER with something like
    >10% sold in 2012
    >25% sold in 2013
    >50% sold in 2014
    >75% sold in 2015
    >90% sold in 2016

    Government wants to spend a trillion dollars a year to create a few jobs.

    They could just pass the law above, throw in maybe $10 billion more in credits for these cars, and then just get out of the way.

    GM would be the leader in these cars and that would create zillions of jobs. Money that is going to import oil now would go into our economy instead. Trillions of dollars would be invested in our economy instead of for oil in a few years, creating hundreds of billions of tax revenue as well. Plus the government could downsize the military and Naval forces if we didn’t have to protect the oil lanes.

    The other FREE thing government could do is maybe bring back a million high paying IT jobs by giving credits to companies that hire american IT people and pay for that by a tax on companies that export IT jobs (keeps companies on a level playing field and brings back jobs).

    The company I work for has about 5,000 IT professionals in India, Phillipines, Brazil, Portugal. They have to do it to compete with all the other companies sending their jobs overseas. But Then all these companies wonder why no one has any money to buy their products.

    Thats just 2 ideas that combined will create millions of jobs without government spending.


  53. 53
    EVO

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    Feb 2nd, 2010 (10:58 am)

    RonR64: My major complaint was the comparision of the cost of charging the Volt to the cost of cell phone plans which also came towards the end of the video. I was watching thinking this is a really well done piece and then that came along. What? My charging costs are going to vary depending upon how much I drive and this is going to confuse some into thinking it is some sort of monthly charge. Also some, make that most, cell phone plans are quite a bit more expensive then charging the volt will be. Using their data from the video 8 hours of charging on a 120V circuit lets say at 15A would be 14.4KWh of electricity. At our local rate (.085) here in Minnesota that would be $1.22 per day or about $40 per month. But that assumes a complete and full charge each and every day of the month including Saturday and Sunday. So avid Volt fans will note something wrong with my calculations. It is estimated that the usable range of the battery is only 8 KWh so that would change the cost to only 68 cents a day or $20.40 / month. Does anyone get by with only that much for their cell phone? How about if you and the misses have one? Do you have a smart phone? I would be willing to bet that 90+% of people pay far more than that for their cell phone(s) than what the Volt recharging could possibly cost them. That is an incredibly dumb comparision to compare the Volt cost of operation to your cell phone bill.  (Quote)

    This is really going to confuse you, then:

    After I got my on/off road EV, my electric bill went down.

    Why?

    Because I changed to being out hooning it up on single track trails near my development instead of couch potatoeing in front of the big screen with the lights on, heat turned up, and kitchen in use. My two wheeled hooning uses less power, more than offsetting my slightly increased laundry load.

    :)

    p.s. This result was completely counter to my expectations and logical calculations. I underestimated how fun and efficient an on/off road EV is.


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    Tagamet

     

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    Feb 2nd, 2010 (11:15 am)

    Koz:
    Suuweeete, got my first srunched comment for saying basically the same thing albeit in a little harsher tone.  

    I read your comment and tried to unscrunch you by a thumbs up vote.
    Be well,
    Tagamet

    Let’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS


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    Noel Park

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    Feb 2nd, 2010 (11:17 am)

    Guy Incognito: I know many of you think of me as a bitter cynical troll, but I can honestly say that with this vid, I am happy.

    #25

    Sorry Guy, but we have professional trolls here, and none of your comments have ever approached that level, IMHO. In fact I resemble that remark, considering how many times I have publicly agreed with you over the months. I look forward to your continued thoughtful and constructive comments in the future.


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    Feb 2nd, 2010 (11:19 am)

    Tagamet: I read your comment and tried to unscrunch you by a thumbs up vote.Be well,TagametLet’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS   (Quote)

    Thaaanks Tag, it worked. My words of fury are flying for all to see once again.

    xxxxxoooo


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    Mike-o-Matic

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    Feb 2nd, 2010 (11:23 am)

    Now that is one fine-looking model! I could watch that all day.

    The spokeswoman ain’t bad either …*rimshot* :D

    In all seriousness though, with a few tweaks in mind*, I think it’s their best “explanatory” video about the Volt to date. Minor quibbles aside, I like it!!

    * pt.1 = “uses no fuel”… Seriously? Should be “uses no liquid fuel’ or some such.
    * pt.2 = “ready when you are” Ouch, that hurts, because I was ready back in 1998!! And worse, there won’t be enough to go around for years. Yeah, I understand what they meant by that, it’s still an unfortunate word selection.

    EDIT: On second watching, I noticed they did put a “no gasoline” graphic to the left of the car. That does somewhat counter my point.


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    Van

     

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    Feb 2nd, 2010 (11:26 am)

    As someone else said, “I like it!” It is definitely not a marketing spot, because it does not explain the rational for limited availability in November 2010, nor does it explain when essentially unlimited availability will commence, i.e November 2011. I was also disheartened with the “300 miles” vice “400″ miles, pointing to a tiny gas tank and or unimpressive mileage in range extending mode.

    But the bottom line is it does an excellent job in my opinion explaining the concept and it mentions foreign oil, so I think they hit it out of the ballpark. GCUAPO


  59. 59
    Tagamet

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    Feb 2nd, 2010 (11:29 am)

    Given that this video is aimed at the HUGE audience that know nothing about the Volt, I think that it does it’s job pretty well. I agree that the tempo is really slow (and I mean REALLY slow), but for learning quite a few facts and concepts, that’s necessary.
    I think we need some clarification on the point mentioned several times already that the engine will be kicking in to help the battery on hills – even during the first 40 miles. It doesn’t matter much to me in the greater scheme of things, but I don’t want to be telling people about AER 40, if that’s not quite right.
    It also sounds like the total miles per tankful/charge of 300, that some here thought had been a safe bet may actually exceed this. Is that really the case? (wink).
    Be well,
    Tagamet

    Let’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS


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    Noel Park

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    Feb 2nd, 2010 (11:34 am)

    Tagamet: I read your comment and tried to unscrunch you by a thumbs up vote.

    #54

    Me too. Evidently along with several of our friends. I guess it worked, because his comment is now “back on the island” at -8, when I just checked. I also gave a +1 to KenEE at #5, because I thought that his comment was fair as well. Couldn’t quite get it done in his case however. +1


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    Feb 2nd, 2010 (11:35 am)

    Koz:
    Thaaanks Tag, it worked. My words of fury are flying for all to see once again.xxxxxoooo  

    No problem! I was surprised to see a post from you knocked out. Maybe it was just voted on “pre-coffee”.
    Be well,
    Tagamet

    Let’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS


  62. 62
    250 volts

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    Feb 2nd, 2010 (11:36 am)

    GM needs to put together a 30 minute info-mercial and roll it out. People need to get as much exposure to the Volts technology as possible. The population needs to be engaged. Get the test mules out in major population centers and set up test drives. If GM hasn’t purchased a 30 second time slot during the super bowl they’ve missed a great opportunity. Believe me, any good PR group would be all over this opportunity.
    Hell, give me a shot and I know I could get people buzzing about this car and technology. Everyone at work including my supervisor has added this wesite to his/her favorites and we talk about it probally more than we should.


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    Tagamet

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    Feb 2nd, 2010 (11:41 am)

    Noel Park:
    #54Me too.Evidently along with several of our friends.I guess it worked, because his comment is now “back on the island” at -8, when I just checked.I also gave a +1 to KenEE at #5, because I thought that his comment was fair as well.Couldn’t quite get it done in his case however.+1  

    Sheesh, KenEE was up to -15 when I went back. His comment – to my reading – is really, really minor negative point ! I “+”d it, but he’s still in the hole. I don’t know what’s up with the negative votes today.
    Be well,
    Tagamet

    Let’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS


  64. 64
    Dave K.

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    Feb 2nd, 2010 (11:46 am)

    Noel Park: Sorry Guy, but we have professional trolls here…

    The trolls are here because they want Volts. Demo drives for everyone. Yes, the trolls as well.

    Volt%20Troll%20Ca.jpg

    =D~


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    Feb 2nd, 2010 (11:48 am)

    I think this is a good intro video for the Volt. All major technical points were covered fairly well. Technical points are probably not good for 30-second commercials. The smooth-as-glass acceleration and operation would be a better choice.

    I don’t agree with some that the comparison to a cell plan is necessarily a bad thing. This gives you an idea of the cost for electricity without being overly picky that some are below or above average. Cell plans vary as well. It think this is a much better comparison than, say, to a refrigerator. I have no idea what my refrigerator costs per month as it is rolled in with everything else.

    That’s an interesting concept #53 EVO. If I go out and drive just for the heck of it, maybe the other electrical usage would actually go down. I’m sure a bunch of us will be in the Volt working with all the neat-o screens rather than watching the big screen in the house. Or at least on the smart phone playing around with the data.


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    Feb 2nd, 2010 (11:48 am)

    Dear GM marketing -

    A couple of questions/comments……

    1) If this video (or a sequel) were used at dealerships, customers may protest that in the “cover shot” above (and on each occasion the Volt is plugged in) the power cord is shown connecting only on the passenger side

    2) As others here have also commented, comparing the cost of a cell phone contract to the cost of operation may be confusing —why not compare its cost of daily operation to that of an average refrigerator?

    3) Some time ago Bob Lutz publicly commented that the Volt would use a “transmission unlike any other” (paraphrasing) —should we assume that the Volt’s generator functions as an additional traction motor during brief periods of rapid acceleration or heavy loads such as for passing or climbing steep hills?

    Otherwise, the video simply & effectively explains how the Volt operates!


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    Feb 2nd, 2010 (11:48 am)

    Herm: It mentions that the genset will turn on to assist under high load (shows car going up a hill).. this is new I think, previously the genset only turns on in the CS mode.

    I think you’re reading too much into this. The narrative was that you use the battery in EV mode then the genset in CS mode. The part about the battery and genset working together came after the video was describing the operation in CS mode, so I assumed it was describing the battery and genset working together in CS mode.

    It’s difficult to have the video be simple and complete in all details.


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    Feb 2nd, 2010 (11:57 am)

    Koz: Suuweeete, got my first srunched comment for saying basically the same thing albeit in a little harsher tone.

    I tried to unscrunch you too but someone else canceled my vote so you were still stuck at -10. But really, there is often no accounting for the votes sometimes.


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    kdawg

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    Feb 2nd, 2010 (12:01 pm)

    Jean-Charles Jacquemin: kdawg: At 1:32 in the Video “When peak performance is needed, such as high speed acceleration or a steep inclines, the engine generator and battery work together to deliver the electric power required.”This was new to me.I thought the generator would never come on until the CDP was reached?
    Agreed kdawg, see my comment # 20 and a bit disappointed.
    JC NPNS

    Lyle – can you follow up w/your “GM Inside people”, and get clarification on this?


  70. 70
    Streetlight

     

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    Feb 2nd, 2010 (12:04 pm)

    Overly simplistic sales pitch on K-12 level. I would have preferred to better educate. Anyways as success depends on range-let’s talk range.
    300 doesn’t do it. Never will. And at $30+k the buyer is entitled to better. Moreover, GM can bump up range first by standardizing a 12 gal. tank just like it announced at the Jan 2007 NAIAS. Did you know GM actually specified a 600 mile range? Yes. So what’s happened? Could be bean-counters. Former CEO FH was a bean-counter – so’s Whitacre in a way. And secondly give the driver the option to ER charge (SOC) beyond 50%. It just escapes me why a great breakout concept is subject to that sort of brand limitation.
    Catch some time the B-J collector car auctions. Its just amazing what GM put in its specials. I mean a 1969 Pontiac with factory aluminium engine block! Fuel injectors! That era Detroit ignored criticisms of lagging behind BMW, Mercedes and so forth. And all the time there’s the technology sitting on the shelf. Know what … GM market share dived.


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    DonC

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    Feb 2nd, 2010 (12:04 pm)

    I’m with CDAVIS on this one — the content is better than the production. But no big deal. It does a nice job of introducing the idea of how the Volt would operate. On a 1-10 scale I’d give it a 7 rather than a 9 or a 10 only because of the production quality and because of the confusion created by not being specific about the genset and battery working together in CS Mode (I’m assuming this is the case and it’s not anything new).

    I particularly liked that they *finally* talked about foreign oil along with the environmental benefits during the summation.


  72. 72
    Allan

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    Feb 2nd, 2010 (12:07 pm)

    “You can drive free of foreign oil.” Excellent line.

    I think this is great. I’m amazed at how many people still don’t get the concept.


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    Feb 2nd, 2010 (12:08 pm)

    250 volts: GM needs to put together a 30 minute info-mercial and roll it out. People need to get as much exposure to the Volts technology as possible. The population needs to be engaged. Get the test mules out in major population centers and set up test drives. If GM hasn’t purchased a 30 second time slot during the super bowl they’ve missed a great opportunity. Believe me, any good PR group would be all over this opportunity.

    I agree on the infomercial, and disagree on the Superbowl ad. Last thing GM needs is ppl pointing fingers at the x-million spent for 30 seconds during the Superbore. (which I think are inneffective anyway).


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    Feb 2nd, 2010 (12:10 pm)

    DonC:
    I tried to unscrunch you too but someone else canceled my vote so you were still stuck at -10. But really, there is often no accounting for the votes sometimes.  

    Absolutely! This is an *excellent* example of why an OCCASIONAL negative vote count shouldn’t be taken personally.
    Be well,
    Tagamet

    Let’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS


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    Feb 2nd, 2010 (12:14 pm)

    nasaman:
    Dear GM marketing -
    A couple of questions/comments……
    1) If this video (or a sequel) were used at dealerships, customersmay protest that in the “cover shot” above (and on each occasion theVolt is plugged in) the power cord is shown connecting only on the passenger side
    2) As others here have also commented, comparing the cost of a cellphone contract to the cost of operation may be confusing —why notcompare its cost of daily operation to that of an average refrigerator?
    3) Some time ago Bob Lutz publicly commented that the Volt would usea “transmission unlike any other” (paraphrasing) —should we assume thatthe Volt’s generator functions as an additional traction motor during brief periods of rapid acceleration or heavy loads such as for passing or climbing steep hills?Otherwise, the video simply & effectively explains how the Volt operates!  

    Nasaman,

    I’ve been trying to find out as much as I can about the Volt’s “transmission”, and have posted something in the forum.

    http://gm-volt.com/forum/showthread.php?p=36228#post36228

    It’s not the politically correct answer on this website, but the patent application, if you study it in detail, gives the hints as to what makes sense to me for the Volt.


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    Feb 2nd, 2010 (12:18 pm)

    From a company like GM, i will give this video a C. Not because of the content, which most of you have focused on, but because of the delivery. For a company the size of GM, with a marketing budget the size of GMs, with supposedly professional and experienced video marketing gurus on staff, this is a disappointing video. Here’s the major points i have to make – it’s all basic presentation 101 stuff.
    1. They should not have the woman standing there. It takes the focus away from the rest of whats going on in the video.
    2. The woman is not a good presenter. Too much hand movement, too much lip smacking, too much general “fidgeting” around.
    3. Tell them what you’re going to tell them, tell them, tell them what you told them. That’s the cardinal rule when presenting material. They instead just launch into the presentation, and it becomes a fairly dry, monotonous presentation, with no real beginning or end.

    That’s it….i hope they do better next time.


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    Dave K.

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    Feb 2nd, 2010 (12:22 pm)

    kdawg: Jean-Charles Jacquemin: kdawg: At 1:32 in the Video “When peak performance is needed, such as high speed acceleration or a steep inclines, the engine generator and battery work together to deliver the electric power required.

    In the 12/29/09 Jay Leno demo drive video. Listened for an ICE-on sound when the sport mode button is depressed. Didn’t hear it. As Jay accelerated away from the corner. He mentioned that he didn’t hear ANY sound.

    jay%20drive.jpg

    The Jay Leno demo drive video stands on it’s own as a terrific ad.

    =D~


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    Feb 2nd, 2010 (12:24 pm)

    I just found out that two Volts will be coming to Vancouver Canada for the Winter Olympics!! GM is supplying several thousand vehicles and two of them are going to be Volts. I cant wait to see one whipping down the street….

    They will also be parked throughout for people to view.


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    EVO

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    Feb 2nd, 2010 (12:27 pm)

    Streetlight: Overly simplistic sales pitch on K-12 level. I would have preferred to better educate. Anyways as success depends on range-let’s talk range.300 doesn’t do it. Never will. And at $30+k the buyer is entitled to better. Moreover, GM can bump up range first by standardizing a 12 gal. tank just like it announced at the Jan 2007 NAIAS. Did you know GM actually specified a 600 mile range? Yes. So what’s happened? Could be bean-counters. Former FH was a bean-counter – so’s Whitacre in a way. And secondly give the driver the option to ER charge (SOC) beyond 50%. It just escapes me why a great breakout concept is subject to that sort of brand limitation.Catch some time the B-J collector car auctions. Its just amazing what GM put in its specials. I mean a 1969 Pontiac with factory aluminium engine block! Fuel injectors! That era Detroit ignored criticisms of lagging behind BMW, Mercedes and so forth. And all the time there’s the technology sitting on the shelf. Know what … GM market share dived.  (Quote)

    My last full gasser pickup truck had a real world range of 200 miles and I never, ever had range anxiety with it. What’s the big deal?


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    Feb 2nd, 2010 (12:37 pm)

    nasaman: Volt’s generator functions as an additional traction motor during brief periods of rapid acceleration or heavy loads such as for passing or climbing steep hills?

    I understand what you state above. BUT no where have I read that the ‘generator’ portion of the “Genset” is ever detached via a clutch or whatever. This leads me to believe that during the moment of hard accel or steep climbing the ICE will actually be used for additional power.
    There has never been a statement (that I have read/heard) where the physical generator is decoupled from the ICE and for them to say that the generator is coupled for more drive power to get you to ~111KW of max power means it’s a Parallel Hybrid for that instance.

    Did I make any sense? I think carcus1 knows what I am talking about.

    carcus1, what say YOU!


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    CaptJackSparrow

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    Feb 2nd, 2010 (12:39 pm)

    Dave K.: The Jay Leno demo drive video stands on it’s own as a terrific ad.

    I totally agree!!
    +1 there bro!


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    Feb 2nd, 2010 (12:40 pm)

    BillR:
    Nasaman,I’ve been trying to find out as much as I can about the Volt’s “transmission”, and have posted something in the forum.http://gm-volt.com/forum/showthread.php?p=36228#post36228It’s not the politically correct answer on this website, but the patent application, if you study it in detail, gives the hints as to what makes sense to me for the Volt.  

    Thanks for this comment, Bill! You’re probably right that it’s not the politically correct answer on this website, but I have also long believed the FWD 2-mode transmission was the basis for the Volt’s twin motor/generator requirement. Everything points to it —in Lyle’s last interview with Alex (the lady drive train engineer on the Volt), she made obvious references to the FWD 2-Mode without mentioning it by name. And the recent announcement that the Volt’s motors will be manufactured in Baltimore (where the 2-Mode is made), as well as the news that they’ll use the 2-mode’s control electronics essentially unchanged, make it a highly likely supposition.

    Also thanks for posting your excellent technical treatise about this on the forum here. I highly recommend any other “gearheads” have a close look at your superb overview of the subject at…..

    http://gm-volt.com/forum/showthread.php?p=36228#post36228


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    Feb 2nd, 2010 (12:42 pm)

    I should also add that its the coldest time of the year here durring the Olympics and the whole word will be watching so GM must be confident w/the Volt to be putting it on display for the world to see… in a climate like ours. Li-on batteries don’t like Canadians (or our winters) ha-ha

    Plus the company doing the chargers for Nissan just installed 4 units in Whistler.. and I believe the Volt will be able to take advantage of them


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    Feb 2nd, 2010 (12:43 pm)

    “nasaman: Volt’s generator functions as an additional traction motor during brief periods of rapid acceleration or heavy loads such as for passing or climbing steep hills?”

    CaptJackSparrow:
    I understand what you state above. BUT no where have I read that the ‘generator’ portion of the “Genset” is ever detached via a clutch or whatever. This leads me to believe that during the moment of hard accel or steep climbing the ICE will actually be used for additional power.
    There has never been a statement (that I have read/heard) where the physical generator is decoupled from the ICE and for them to say that the generator is coupled for more drive power to get you to ~111KW of max power means it’s a Parallel Hybrid for that instance.Did I make any sense? I think carcus1 knows what I am talking about.carcus1, what say YOU!  

    See my post 82 above, Captain —& the link to BillR’s excellent explanation below it


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    stuart22

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    Feb 2nd, 2010 (12:48 pm)

    It jumped into its message very quickly, perhaps too much info compressed for one not familiar with the Volt, but it gained momentum and finished strong and clear.

    A missing point in the video which I feel is of extreme importance is the fact that behind the wheel the Volt is a very familiar to operate automobile – there won’t be any ‘fear factor’ which many people have when faced with new technology.

    I felt the very first words the narrator spoke – “the Volt is an electric vehicle with extended range capability …” actually could stoke that ‘fear factor’. IMO it would have been better to have a prelude to that point which would have introduced the Volt as something that would be familiar and as easy to live with. i.e….. “the Volt is an automobile that you’ll be able to get behind the wheel of and drive away just like the car you own today.” Then define it as the electric vehicle that it is.

    The point is to make the viewer comfortable first, and then tell them the things that might otherwise make them squirm with wonder.


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    Feb 2nd, 2010 (12:52 pm)

    Dave K.: The trolls are here because they want Volts. Demo drives for everyone. Yes, the trolls as well.

    #64

    Amen. 1

    Maybe they’re just trying to get us so discouraged that we drop out, giving them our spots on the waiting list, LOL.


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    Feb 2nd, 2010 (12:54 pm)

    DonC: I think you’re reading too much into this. The narrative was that you use the battery in EV mode then the genset in CS mode. The part about the battery and genset working together came after the video was describing the operation in CS mode, so I assumed it was describing the battery and genset working together in CS mode.

    #67

    Makes sense to me. +1


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    Feb 2nd, 2010 (1:00 pm)

    Overall a great video that I think clearly explains the basic workings of the Volt to the average consumer, but I have two nitpicks:

    1) Should they show the battery icon recharging when the Volt stops at the gas station? Isn’t that a little confusing?

    2) It’s “Less than most plans” not “Less then most plans” when comparing the monthly cost to charge the Volt to the monthly cost of cell phone plans.


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    Loboc

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    Feb 2nd, 2010 (1:01 pm)

    EVO: My last full gasser pickup truck had a real world range of 200 miles and I never, ever had range anxiety with it. What’s the big deal?

    Ditto with my ’70 454 ‘Vette. It only had a range of 150 miles or so if I got into it. There were Sunoco stations on every corner, so, no biggie.

    The thing with a 12 gallon tank is that I never would use the gas. I would probably keep a gallon or two in it for when I ran out of battery (not often) so I wouldn’t be hauling around 10 gal x 6.5 lbs = 65 pounds of extra cargo.

    Bottom line is that I rarely drive over 50 miles per day and those times are on road trips that are more than 600 miles. I gotta fill up anyway (and pee), so, anything around 300 miles range (like my current pickup) is good enough for me.

    Ya gotta remember that in ‘normal’ use you would be using electricity most of the time. That’s the whole point. If you regularly drive more than 300 miles per day, a Volt is probably not the best choice.


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    Noel Park

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    Feb 2nd, 2010 (1:01 pm)

    EVO: My last full gasser pickup truck had a real world range of 200 miles and I never, ever had range anxiety with it. What’s the big deal?

    #79

    Ditto our ’95 Impala. +1

    It has a range of about 300 city and maybe 350 highway. It’s fine. It’s been said here about 100 times, but I can’t drive over 300 miles without stopping anyway, so what’s the big deal? I would much rather have the smaller tank, less weight, and more room for other stuff.


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    Feb 2nd, 2010 (1:02 pm)

    nasaman: See my post 82 above, Captain —& the link to BillR’s excellent explanation below it  (Quote)

    hmmm, compare to these descriptions of AER and CS:

    http://www.nbcwashington.com/news/green/Review__Chevy_Volt_to_hit_the_roads_soon-83235917.html

    More multiple behavior options coming?

    The Volt is starting to become a tuner’s wet dream.


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    Sean

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    Feb 2nd, 2010 (1:02 pm)

    Mark: I’m considering getting solar panels on my roof and it would be nice if there was a way to charge the Volt from these panels using DC direct from the panels to the Volt battery, thereby bypassing the inverters and the loss of efficiency associated with them?  (Quote)

    As wonderful as that would be to put up soar panels and plug it in directly to the battery it simply isn’t viable. First off you would have to charge during the day or have a massive battery bank to store the energy till you got home at night. You don’t get all the energy out of a battery that you put into charging it, so there would be inefficiencies there. Most good inverters average about 90% efficiency which is pretty. Solar panels have variable output, both voltage and wattage depending on the time of day. Batteries are best charged at a constant rate and near their rated voltage. So even if you wanted to go directly DC to DC there would need to be some controling circuitry to maintain a constant voltage and prevent it from discharging the battery on a cloudy day or at night, meaning there are almost equivalant efficiencies with both methods.
    IMHO, a grid-tied inverter is the best option for a residential installation in a place were net metering is allowed. You put power into the grid during the day, and put it into your car at night.


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    Feb 2nd, 2010 (1:04 pm)

    nasaman: See my post 82 above, Captain —& the link to BillR’s excellent explanation below it

    I just finished Billr’s post.
    Big props to BillR!!!


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    GuyMan

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    Feb 2nd, 2010 (1:05 pm)

    Yet another Thread-Jack…. And yes, I’m the one that complained about the Statik’s Toyota thread…

    But.. Even given the accelerator problems, and given that this is by Woz, and he says that’s its repeatable, and that his car is not on the recall list. And given the discussion about “drive by wire” controls – I thought this merited a note..

    So, enjoy…
    http://news.cnet.com/8301-13924_3-10445564-64.html?tag=newsLatestHeadlinesArea.0


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    Feb 2nd, 2010 (1:06 pm)

    Dan Petit: It’s just like when I burst out in a laugh, when, in a shop training techs, there is the sound of Rush Limbaugh or some other talk radio influence in the background not exactly talking about visual waveforms on the scan tool. (LOL).

    #24

    When I walk in the door and Rush Limbaugh is on, I do a 180, walk back out, and never return.


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    Mark Z

     

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    Feb 2nd, 2010 (1:06 pm)

    Anytime GM hits a home run the trolls start posting! When full production costs are given an ok, the lady could be shown driving the car and plugging it in for that wonderful 50′s commercial feel that really sells cars. Kudos to GM for a great informative video.


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    Feb 2nd, 2010 (1:07 pm)

    BillR:
    Nasaman,I’ve been trying to find out as much as I can about the Volt’s “transmission”, and have posted something in the forum.http://gm-volt.com/forum/showthread.php?p=36228#post36228It’s not the politically correct answer on this website, but the patent application, if you study it in detail, gives the hints as to what makes sense to me for the Volt.  

    Whew, the linked post is quite a dissertation. Thanks for the info!
    Be well,
    Tagamet

    Let’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS


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    Mike-o-Matic

     

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    Feb 2nd, 2010 (1:13 pm)

    250 volts: GM needs to put together a 30 minute info-mercial and roll it out. People need to get as much exposure to the Volts technology as possible. .  

    I don’t know, airtime for infomercials can be costly, and lead to too MUCH exposure. Trust me on this, I ought to know!

    Sincerely,
    Vince

    vsbefore.jpg


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    Feb 2nd, 2010 (1:16 pm)

    Dave K.:
    The trolls are here because they want Volts. Demo drives for everyone. Yes, the trolls as well.=D~  

    @ #64… Don’t look now, but I think this might be photoshopped!!


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    Mike-o-Matic

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    Feb 2nd, 2010 (1:19 pm)

    Tagamet: I don’t know what’s up with the negative votes today.
    Be well,
    Tagamet

    I think the Troll learned how to vote. I’m seeing lots of reasonable comments (even completely innocuous, lighthearted ones) at -1.

    PS. I countered the -1 balance on your comment, with my own +1 :)


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    Feb 2nd, 2010 (1:19 pm)

    Daniel: It’s “Less than most plans” not “Less then most plans”

    All advertising contains grammar and spelling errors. The infomercial for the painting pad spells ‘pole adapter’ as ‘poll adapter’. It’s quite amusing and a great real-world 10-year-old learning opportunity. With full-time DVR to reverse/replay it’s even better.

    As far as polish… this is a youtube production. Shaky cameras and unintelligible audio are par. They are supposed to be clunky to target the expected audience. Replay is a click away.


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    Feb 2nd, 2010 (1:26 pm)

    OT, well not really but….
    Doesn’t she look like Chelsea Sexton (evchels)?

    /back to Kahlua ‘n’ Coffee for a meeting….


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    Feb 2nd, 2010 (1:37 pm)

    Mike-o-Matic:
    I think the Troll learned how to vote.I’m seeing lots of reasonable comments (even completely innocuous, lighthearted ones) at -1.PS. I countered the -1 balance on your comment, with my own +1   

    Thanks Mike. I guess some folks have way too much time on their hands AND are very easily amused. Frankly, I didn’t even Know I had a neg vote, because I don’t follow them. I’d hope that when a “regular” shows a high negative count that folks will read the post anyway and decide if it was a prankster being childish. All of us policing the voting would quickly take the “fun” out of it for the troll.
    Thanks again.
    Be well,
    Tagamet

    Let’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS


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    George K

     

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    Feb 2nd, 2010 (1:41 pm)

    Well, this is so much better and pleasing then the first one.

    The music is a non issue, though I still say they should have used the “Electric Slide” softly, to drive the point home.

    http://video.google.com/videoplay?docid=8228911904900983082&ei=7mQpS-rpMKCOqwLn9eXWBQ&q=music+electric+slide+dance&hl=en#

    =D~~~

    Hey, Tag, just saw ya pop up! 9 months til Wheels On The Ground!


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    BlackSun

     

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    Feb 2nd, 2010 (1:45 pm)

    Two confusing sections:

    When the Volt was at a gas station, they showed the battery graphic being refilled. WRONG!

    First they make a big effort to show 4 quarters to indicate $1.00 per charge, which is an easy-to-understand $30/month. Then they muck up the issue by saying “cheaper than most cell-phone plans.” Really? Why would you muddy the waters of a very clear statement by bringing up cell phone plans with their fine print and byzantine complexity?

    When communicating to the public, Keep It Simple Stupid.


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    Feb 2nd, 2010 (1:49 pm)

    George K: Hey, Tag, just saw ya pop up! 9 months til Wheels On The Ground!

    Or even LESS! LOL.
    Be well,
    Tagamet

    Let’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS


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    EVO

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    Feb 2nd, 2010 (1:50 pm)

    Loboc: I think this is a good intro video for the Volt. All major technical points were covered fairly well. Technical points are probably not good for 30-second commercials. The smooth-as-glass acceleration and operation would be a better choice.I don’t agree with some that the comparison to a cell plan is necessarily a bad thing. This gives you an idea of the cost for electricity without being overly picky that some are below or above average. Cell plans vary as well. It think this is a much better comparison than, say, to a refrigerator. I have no idea what my refrigerator costs per month as it is rolled in with everything else.That’s an interesting concept #53 EVO. If I go out and drive just for the heck of it, maybe the other electrical usage would actually go down. I’m sure a bunch of us will be in the Volt working with all the neat-o screens rather than watching the big screen in the house. Or at least on the smart phone playing around with the data.  (Quote)

    It’s not so much a concept as just one person’s actual lessons learned from experience. I’m not sure that my moto experience would translate to the same result with a mainstream midsize family sedan in this case. It depends on what you and your family do instead of driving/riding, that’s for sure. Once again, user behavior is the biggest factor in real world results.

    Sometimes my real world experience with a two wheeler performance EV doesn’t seem to add any value to understanding expectations and realities for the Volt.

    I’m glad that there’s agreement that silky smooth near linear acceleration is the bees knees. It’s something that even DSG and seven gears or cutting edge CVTs and boatloads of programming just can’t capture, while it comes naturally to electric drive.

    Part of why I regularly rack up negatives here is that some of what I say is true (often in a single instance), but not very helpful. Also, I can be really snippy at people when their sloppy thinking is misleading (or countered by reality).

    :)


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    Feb 2nd, 2010 (1:52 pm)

    BlackSun: Two confusing sections:When the Volt was at a gas station, they showed the battery graphic being refilled. WRONG!First they make a big effort to show 4 quarters to indicate $1.00 per charge, which is an easy-to-understand $30/month. Then they muck up the issue by saying “cheaper than most cell-phone plans.” Really? Why would you muddy the waters of a very clear statement by bringing up cell phone plans with their fine print and byzantine complexity?When communicating to the public, Keep It Simple Stupid.  (Quote)

    Maybe it was a battery recharging station?


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    Feb 2nd, 2010 (1:59 pm)

    George K: Well, this is so much better and pleasing then the first one.

    The music is a non issue, though I still say they should have used the “Electric Slide” softly, to drive the point home.

    http://video.google.com/videoplay?docid=8228911904900983082&ei=7mQpS-rpMKCOqwLn9eXWBQ&q=music+electric+slide+dance&hl=en#

    AHAHAHAHAHAHAHA!!!!!

    That was a good watch. But I have to say, the first thing that came to mind was to have some playboy models doing the electric slide, but then realuty set in and I thought, wouldn’t it be funny as hell if Lutz, Whittacre and all the Volt staff involved grouped up to do this? Then lift the back curtain to reveal the Volt and Lyle standing next to it with his super model date?
    Aw man that would be great and funny as hell.


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    Feb 2nd, 2010 (1:59 pm)

    Jim I: I don’t know about the rest of you, but I sure don’t plan to buy a Cruze while waiting for a Volt…..

    #13

    Well I dunno, we actually might. My wife is starting to make noises about wanting a smaller car, for reasons I won’t go into here. I figure that we sure won’t get a 2011 Volt out of the 10K produced. I am thinking that even the supposedly 60K in 2012 will still be subject to “dealer markups” and various other games, which I am not going to play. So we are probably actually looking at 2013. I could easily run out of options by then. When we buy a car, we keep it until there’s nothing left, typically 10-15 years. It’ll be too bad if things drag on until the potential early adopters like us start to drop out.

    Your points are well taken, IMHO. It looks like at least 10 others agree. +1


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    Feb 2nd, 2010 (2:13 pm)

    Great video. We must remember that not everyone is as up to speed on the Volt as this group. To enhance it’s marketability GM will need to do some education of potential customers. This concise, pleasant and informative video is a great start. Certainly a hands down winner over the song etc.


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    GM Volt Fan

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    Feb 2nd, 2010 (2:14 pm)

    I like it. It looks professional like you would see at a car show. I like the woman and how she talks. She’ll be good for not scaring off people that might be intimidated by all the new technology that the Volt has. Not everyone is going to know all the stuff we’ve picked up over the past couple years of the Volt’s development.

    Let’s face it, some people are going to be confused about the Volt and how it works and how it compares to hybrids and pure EVs. Sometimes, you see cable TV news reporters that haven’t done their homework saying things about the Volt that are just plain wrong. Those guys need all the education they can get before they do stories about the Volt.

    GM should send them videos and other marketing materials or something. I wonder if some of them just pretend to not know how the Volt works … because they like their gas guzzling SUV or whatever and they think that GM will somehow force them to buy a Volt. Maybe they’re just intimidated by new technology like other people are. Plenty of people are like this. They’re set in their ways and don’t really like big changes.


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    Feb 2nd, 2010 (2:15 pm)

    CaptJackSparrow: That was a good watch. But I have to say, the first thing that came to mind was to have some playboy models doing the electric slide, but then realuty set in and I thought, wouldn’t it be funny as hell if Lutz, Whittacre and all the Volt staff involved grouped up to do this? Then lift the back curtain to reveal the Volt and Lyle standing next to it with his super model date?
    Aw man that would be great and funny as hell.

    I agree, but think that it’d be in Lyle’s best interest for him to be accompanied by his dear wife! She’s been the (tolerant) woman behind the man for all of these years, but tolerance has its limits!
    Be well,
    Tagamet

    Let’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS


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    Feb 2nd, 2010 (2:20 pm)

    GM Volt Fan: Maybe they’re just intimidated by new technology like other people are. Plenty of people are like this. They’re set in their ways and don’t really like big changes.

    I agree, but this is pretty much “normal” human behavior. As several people have noted, a comforting presentation will likely be necessary to help assuage those fears. JMO.
    Be well,
    Tagamet

    Let’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS


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    Feb 2nd, 2010 (2:20 pm)

    BillR: It’s not the politically correct answer on this website, but the patent application, if you study it in detail, gives the hints as to what makes sense to me for the Volt.

    You’ve been on this track for a while and it makes a lot of sense. It fits all the information we have as well as the comments from a number of people, including Lutz, Alex, and, perhaps most on point, Jon Bereisa. He says more or less flat out that the motors come from the two mode:

    [Comment From Rick Hearn: ]
    The motor housing of the Volt looks very related to the 2 mode hybrid FWD tranny housing. Is that just a coincidence?

    [Jon Bereisa:]
    It is darn deliberate.

    Hard to get more direct than that.


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    Feb 2nd, 2010 (2:21 pm)

    Noel #110:

    I know what you mean, but I intend to stick to my mantra of NPNS.

    At least my 2004 Crossfire is still in good shape, so that is really not that much of a concern. I have always kept my cars for 8-10 years as well.

    I am usually an early adopter of new technology, but if I have to wait until 2013 or 2014 for a Volt, then it is not really new anymore. And there may be other choices by then to consider. I just think it would be a shame that GM will start to lose sales because of availability issues.

    IMHO, the whole limited release idea, and only 10K cars for the first year’s production is just dumb. If GM is testing this car the way they say they are, then why appear to be afraid to sell the latest and greatest triumph of your engineering and manufacturing????


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    Feb 2nd, 2010 (2:23 pm)

    I’m sorry, what? I fell asleep about ten seconds into the video. GM was the largest purchaser of ads in America before their bankruptcy. Apparently they laid off any competent ad people. Did engineers make this video? (No disrespect intended).

    If simple information was intended to be conveyed it was competent but there was one misleading image. When the Volt was at the gas station it showed the battery charge icon “filling up” as well as the gas gauge. It should have shown just the gas gauge changing.

    Oh, well. More taxpayer dollars going toward busy work at GM. Spend the money on the paperwork getting Lyle the first Volt. Lyle blogging about his experience will do more for GM and the Volt and the electrification of the automobile than any YouTube video every will!!!!!!!!!!!!!


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    Feb 2nd, 2010 (2:36 pm)

    PERFECT video!


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    Feb 2nd, 2010 (2:38 pm)

    CaptJackSparrow:
    AHAHAHAHAHAHAHA!!!!!That was a good watch. But I have to say, the first thing that came to mind was to have some playboy models doing the electric slide, but then realuty set in and I thought, wouldn’t it be funny as hell if Lutz, Whittacre and all the Volt staff involved grouped up to do this? Then lift the back curtain to reveal the Volt and Lyle standing next to it with his super model date?
    Aw man that would be great and funny as hell.  

    Hoo-Rah!!!


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    Richard C

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    Feb 2nd, 2010 (2:40 pm)

    A serviceable promo for Volt. Not flashy or gimmicky and it did not attempt to play the “climate change” card. For that alone I give them an A+ grade.


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    Feb 2nd, 2010 (2:50 pm)

    KentT: EVO

    Maybe it was a battery recharging station?


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    Starcast

     

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    Feb 2nd, 2010 (2:52 pm)

    CaptJackSparrow: AHAHAHAHAHAHAHA!!!!!That was a good watch. But I have to say, the first thing that came to mind was to have some playboy models doing the electric slide, but then realuty set in and I thought, wouldn’t it be funny as hell if Lutz, Whittacre and all the Volt staff involved grouped up to do this? Then lift the back curtain to reveal the Volt and Lyle standing next to it with his super model date?Aw man that would be great and funny as hell.  (Quote)

    Or maybe just Lutz with the Volt and the super models.

    Oh ya the super models would all have hairry legs. ;>)


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    Rashiid Amul

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    Feb 2nd, 2010 (3:12 pm)

    Estero: Good video.It conveys an important message in very simple terms.The video showed a combined (battery + range extender) range of 300 miles although the words spoken mentioned over 300 miles.The 1st 40 miles will be all electric, leaving 260+ miles in range extender mode.What does that tell us about the size of the gas tank.Has GM ever told us how large it will be?Or, is that something yet to be determined?  

    This 260+ mile thing really gets my feathers ruffled.
    This car will suck on a long distance trip. Since I do drive from CT to CO, I cover over 1200 miles. I will not appreciate stopping every 3 hours or so for gas. I sincerely hope GM puts a bigger gas tank in the car. A second gas tank would be better. I can leave that one empty most of the time.


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    Jackson

     

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    Feb 2nd, 2010 (3:15 pm)

    The generator and battery work together on sustained acceleration on an upgrade? That’s news, and perhaps indicative of some test results (like at Pike’s Peak last year).

    Video is a step in the right direction. Let the evolution continue.

    Kudos for no AGW mention. GM should make it clear what the Volt does, and let the believers connect the dots for themselves, if they will. Don’t open the ‘can of worms’ yourselves.

    JMO, no need to open the GW ‘can of worms’ here (we pretty much know what different ones of us think; especially after the last week).


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    Feb 2nd, 2010 (3:24 pm)

    Starcast:
    Or maybe just Lutz with the Volt and the super models.Oh ya the super models would all have hairry legs.;>)  

    Hey, I’ve got an idea. If Gary Kelly, the CEO of Southwest can dress up like Billy Gibbons of ZZ Top, so can Whitacre (hey, he’s from Texas too).

    http://blogs.wsj.com/middleseat/2008/10/31/southwest-ceo-dresses-sharp-for-halloween/tab/article/

    So we have a cast of characters from GM, Lyle as the help at the greasy spoon, and we can have the Volt in bright red painted like “The Eliminator”.

    http://music.aol.com/video/zz-top-legs/zz-top/1128164

    Hairy legs optional.


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    Feb 2nd, 2010 (3:27 pm)

    57 Mike-o-Matic: Now that is one fine-looking model! I could watch that all day.

    What I got out of the video is some insight into the demographics of the part of the population that gm thinks will be the buyers of the Volt –> similar to the speaker in age, nice hair, nice shoes, carefully coffed, and female. These are young professional women. The speaker is addressing each person who is or wants to be in that group.

    That’s not to say that other buyers are to be excluded, but generally ads have main figures who will be similar to and admired by the people thought to be customers.

    As a contrast, we do not see the men with cowboy hats who are in the truck commercials.

    It is not a good ad for the super bowl — wrong audience — but an excellent ad for many other TV programs.


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    Feb 2nd, 2010 (3:27 pm)

    Rashiid Amul:
    This 260+ mile thing really gets my feathers ruffled.
    This car will suck on a long distance trip.Since I do drive from CT to CO, I cover over 1200 miles.I will not appreciate stopping every 3 hours or so for gas.I sincerely hope GM puts a bigger gas tank in the car.A second gas tank would be better.I can leave that one empty most of the time.  

    It sounds like the Volt isn’t a good fit for your needs.
    Be well,
    Tagamet

    Let’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS


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    CDAVIS

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    Feb 2nd, 2010 (3:34 pm)

    _____________________________________________________
    #75 BillR Said:
    “I’ve been trying to find out as much as I can about the Volt’s “transmission”, and have posted something in the forum.
    http://gm-volt.com/forum/showthread.php?p=36228#post36228
    It’s not the politically correct answer on this website, but the patent application, if you study it in detail, gives the hints as to what makes sense to me for the Volt…”
    ————

    Wow that’s one heck of a forum post from BillR…Hmmmmmmm…..very well reasoned…..I can’t punch a hole in it…

    I also found it interesting (perhaps telling?) that the 2Mode presentation link http://www.che.ncsu.edu/ILEET/phevs/plug-in_2008/1A-1_GM%202-ModePHEV%20VUE.pdf provided in BillR’s forum post shows (1st and last page of the presentation) a clear graphic of not only the Saturn 2Mode VUE but also the Chevy Volt!

    Is the GM explanation that the ICE is not mechanically linked to the wheels a nuanced/conditional explanation because a mechanical link (vis-à-vis the power split gearing) is established under certain conditions?

    Back to the quote of the above video:
    “…When peek performance is needed like during high-speed acceleration and steep inclines, the engine generator and battery work together to deliver the electric power required…”

    Is that quote from the video out of context (was meant to mean when in CS Mode) or is that quote correct suggesting BillR’s 2mode Hypothesis may be correct?
    ______________________________________________________


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    RB

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    Feb 2nd, 2010 (3:36 pm)

    2 koz:… Nobody is going to remember this video or what it showed 2 years from now when production can be high enough to benefit from it. There are better ways for GM to spend its precious cash IMO.

    With greatest respect, I thought of it differently. True, it is not directed toward you, or me, or people like us. Rather, GM is trying to get the attention of a particular segment of the car-buying public that so far has not been paying much attention (younger female buyers). This segment is a remarkably large fraction of today’s buyers, possibly more than half. To me it seems wise to begin now to get their attention and to explain why the Volt is of interest.


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    Feb 2nd, 2010 (3:37 pm)

    RB: What I got out of the video is some insight into the demographics of the part of the population that gm thinks will be the buyers of the Volt –> similar to the speaker in age, nice hair, nice shoes, carefully coffed, and female. These are young professional women. The speaker is addressing each person who is or wants to be in that group.

    That’s not to say that other buyers are to be excluded, but generally ads have main figures who will be similar to and admired by the people thought to be customers.

    Although I think that you’re right about the speaker being the target, isn’t the *actual* target the one that carries the checkbook? It may be splitting hairs, but it seems like most of the folks here are male. Maybe we should look at the target as those you mention *and* those that may be their significant other (us).
    Be well,
    Tagamet

    Let’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS


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    EVO

     

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    Feb 2nd, 2010 (3:39 pm)

    Rashiid Amul: This 260+ mile thing really gets my feathers ruffled.This car will suck on a long distance trip. Since I do drive from CT to CO, I cover over 1200 miles. I will not appreciate stopping every 3 hours or so for gas. I sincerely hope GM puts a bigger gas tank in the car. A second gas tank would be better. I can leave that one empty most of the time.  (Quote)

    So you like (bio)diesel Jetta TDIs. We get it.

    http://www.biodieselresource.com/new-diesel-cars


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    Feb 2nd, 2010 (3:47 pm)

    Tagamet:
    It sounds like the Volt isn’t a good fit for your needs.
    Be well,
    TagametLet’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS   

    Yes Tag. I bow my head and give myself a minus 1.


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    Feb 2nd, 2010 (3:57 pm)

    Rashiid Amul:
    Yes Tag.I bow my head and give myself a minus 1.  

    LOL, seriously, the Volt *isn’t* going to meet everyone’s needs! Nothing negative about it, it’s just a fact. I don’t think that the long trip driving you do is typical of the majority of people, but most folks will do well with a Volt or it’s siblings. JMO.
    Be well,
    Tagamet

    Let’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS


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    Feb 2nd, 2010 (4:12 pm)

    Thanks for bringing me back Tag, Noel, and DonC. It’s all good. People should feel free to express their mind even if it leaves me scrunched and scratching my head.

    My main point was that I believe they are too far from wide availability to gain any meaningful benefit from this effort at this point in time. I’ld rather seem them trying to embed Voltec in the consumer’s consciousness for all it means and all it can do for us, then tie it back to Chevy. Raising the awareness of the brand for sales now and setting the table for Voltec sales (including Volt) later on. For people that don’t have a Volt enthusiast around them, I just see this video having an effect on them 2 years from now regardless of how well the information was presented.


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    Feb 2nd, 2010 (4:21 pm)

    RB: With greatest respect, I thought of it differently. True, it is not directed toward you, or me, or people like us. Rather, GM is trying to get the attention of a particular segment of the car-buying public that so far has not been paying much attention (younger female buyers). This segment is a remarkably large fraction of today’s buyers, possibly more than half. To me it seems wise to begin now to get their attention and to explain why the Volt is of interest.  (Quote)

    I agree that they should consider the non-enthusiasts’ attention for the Volt (perhaps the Voltec more so) and prefer I’m wrong and this does benefit the Volt’s sales someday.


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    Feb 2nd, 2010 (4:26 pm)

    Rashiid Amul: Since I do drive from CT to CO, I cover over 1200 miles.

    You must really love driving. I might drive that route once only, then it’s planes, buses or trains for me. I take my nap time seriously.


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    Feb 2nd, 2010 (4:29 pm)

    Tagamet: Although I think that you’re right about the speaker being the target, isn’t the *actual* target the one that carries the checkbook? It may be splitting hairs, but it seems like most of the folks here are male. Maybe we should look at the target as those you mention *and* those that may be their significant other (us).Be well,TagametLet’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS   (Quote)

    I dunno. I think the Prius does pretty well with this demographic and it makes sense for GM to target them too. IMO, it will be an easy sell for those in this demographic that can afford the Volt. They may or may not understand or care about the inner workings but will understand that the end result will be much, much less gas consumed (*except under the extremely rare 120+ mile daily driving scenarious as often reminded by the current mileage champion’s champions).


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    Feb 2nd, 2010 (4:35 pm)

    BlackSun: Then they muck up the issue by saying “cheaper than most cell-phone plans.” Really? Why would you muddy the waters of a very clear statement by bringing up cell phone plans with their fine print and byzantine complexity?

    Sometimes and old well understood metaphor is simpler than a brand new concept that is presented in a crystal clear manner. I agree that adding it can muddy the waters though. Like if someone with a data plan they are tired of says of one more ripoff from association with their wireless carrier.

    Educators say people need to be exposed to someting eight times before it’s actually learned. Explaining the process and giving a corresponding metaphor could be helpful for some people to understand and rememer.


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    Feb 2nd, 2010 (4:48 pm)

    Dave K.: Didn’t hear it. As Jay accelerated away from the corner. He mentioned that he didn’t hear ANY sound.

    The way it take the GM Video is for hi-speed accellerations, meaning passing on the expressway. I think if you are going 70mph and need to go 80mph, stomping on the gas pedal may make the ICE com on. At low speed accelerations, the battery could provide enough power.

    I’d really like GM to clarify this.


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    RB

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    Feb 2nd, 2010 (4:51 pm)

    130 Tagamet: Although I think that you’re right about the speaker being the target, isn’t the *actual* target the one that carries the checkbook? It may be splitting hairs, but it seems like most of the folks here are male. Maybe we should look at the target as those you mention *and* those that may be their significant other (us).

    137 Koz: I think the Prius does pretty well with this demographic and it makes sense for GM to target them too. IMO, it will be an easy sell for those in this demographic that can afford the Vol

    Tag, Definitely the actual target does carry the checkbook, and as Koz notes the younger female professional demographic does seem to have the funds to write checks for the Prius, so maybe they are a good target for Volt ads. I think the “no gas station” aspect has particular appeal.

    I agree that the composition of gm-volt seems mostly male and mostly reflecting a technical interest, but gm may be right that another large group of people, maybe even a larger one, can be excited by the Volt.

    No doubt gm will be happy to have customers of any sort if they have the interest and money to buy Volts, but this particular video seems to me to be targeted to a particular demographic group, and it is not us.


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    Feb 2nd, 2010 (5:08 pm)

    Koz: much less gas consumed (*except under the extremely rare 120+ mile daily driving scenarious as often reminded by the current mileage champion’s champions).

    120 miles – 40 miles = 80 miles

    80 miles at 37 mpg = 2.162 gal

    120 miles / 2.162 gal = 55.5 mpg

    With a 40 mile charge at work, it would be 111 mpg not factoring for the grid electricity use. If the Volt has higher mileage than 37 mpg then the calculations will give you correspondingly higher mpg and as always your mileage will vary depending on driving style and conditions…should be said with a modulated baritone voice which will impress friends family and random passers by – or put them to sleep with boredom :)


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    Feb 2nd, 2010 (5:13 pm)

    RB: Tag, Definitely the actual target does carry the checkbook, and as Koz notes the younger female professional demographic does seem to have the funds to write checks for the Prius, so maybe they are a good target for Volt ads.I think the “no gas station” aspect has particular appeal.I agree that the composition of gm-volt seems mostly male and mostly reflecting a technical interest, but gm may be right that another large group of people, maybe even a larger one, can be excited by the Volt.No doubt gm will be happy to have customers of any sort if they have the interest and money to buy Volts, but this particular video seems to me to be targeted to a particular demographic group, and it is not us.  

    Wouldn’t change a word. +1
    Be well,
    Tagamet

    Let’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS


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    Feb 2nd, 2010 (5:17 pm)

    Koz

    I think Rashiid Amul has said his commute is over 100 miles – one way!!!

    …And uphill each way, in the snow, all year round!


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    Feb 2nd, 2010 (5:29 pm)

    I think the video’s a decent idea in principle, as if they can get it out virally the costs are small.

    However I’m a bit concerned about a couple of things:

    1: that the production quality of the video may reflect badly on all the sterling effort that we’re told is going into the volt (many other comments here fill in the detail on this concern)!

    2: it seems to present the idea that the ICE has to cut in & help the battery under high power demand (again mentioned by others above)…

    … this second one is a bit of a killer for me. I enjoy “exploring the power envelope” and it would seem a bit of a killjoy if the ICE fires up every time I accelerate out of a bend, up a sliproad, up a hill, etc.

    Hopefully it’s not as bad as it sounds. I offer two alternative hypotheses here. Either way I’d like to believe you’d never need the ICE to kick in for a short burst of acceleration while in CD mode (I hope I’m right there!) For me I’m hoping that 150bhp power capability was design input (along with, or even ahead of, the 40mile range) to select battery size for a given chemistry.

    Hypothesis a) This is simply a miscommunication on the part of the video – the battery can indeed happily feed the 150bhp motor at max power for an arbitrary period. Depending on battery chemistry (I’ve searched but can’t find it) this is not unlikely… assuming 200Wh / kg means a 16kWh battery is 80kg. And 1500W/kg means an 80kg battery can deliver 120kW = 161bhp power delivery capability. Ok that’s probably a little low by the time you account for motor efficiency, but I’m just guessing the figures! That 1500W/kg figure assumes a 20sec max burst – but for an actively cooled battery pack perhaps that period becomes arbitrarily large – i.e. longer than it’ll ever take to get from 0-80 up a long steep hill.

    Hyp. b) Based on the figures above but assuming that the pack cooling isn’t a silver bullet, it still doesn’t seem unlikely that whilst short bursts at full power are ICE free, it may need to step in when e.g. kicking it from 0-80 up a hill – e.g. off a roundabout at the bottom of a hill in Wales (my home country!)

    Make any sense to anyone? Does anyone have the battery chemistry – or, better, specs?

    Cheers,

    M


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    Feb 2nd, 2010 (5:32 pm)

    Rashiid Amul:
    This 260+ mile thing really gets my feathers ruffled.
    This car will suck on a long distance trip.Since I do drive from CT to CO, I cover over 1200 miles.I will not appreciate stopping every 3 hours or so for gas.I sincerely hope GM puts a bigger gas tank in the car.A second gas tank would be better.I can leave that one empty most of the time.  

    Rashiid,

    I don’t know the size of the gas tank, but at least in this video you can get a general idea of its size. Pause the video at about 2 sec. and 11 sec. I think the gas tank is directly behind the battery pack.

    http://www.youtube.com/watch?v=g7T0m1Z2FO4

    Some other interesting components shown in this assembly process as well.

    Maybe GM is being conservative with the 300 mile number. Yesterday we heard that most drivers could get more that 40 miles AER, (versus the standard “up to 40 miles electric” line). So perhaps the same will be true for the CS mileage. We can only hope.


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    Feb 2nd, 2010 (5:33 pm)

    A bit off-topic but has there been any talk (torque?) of a rear driven Voltec? For example, does the assumed use of a modified 2-mode transaxle rule that out?

    I’m a sucker for rear drive handling, that’s all… though I don’t expect it to match a BMW 330Ci for handling! And there’s no way I can afford a Fisker :-/

    M


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    Feb 2nd, 2010 (5:38 pm)

    Not too bad. I agree with the comments about the odd soundtrack and the flashy flashy text at the end, but overall, that’s not too bad. I’ll have to show it around to friends and see what their response is.

    Sadly, I’ve probably exceeded my allotment of Volt ranting for the month and may have to wait awhile before showing it around. :)


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    Feb 2nd, 2010 (5:41 pm)

    But how many of those young professional women are early adopters of new technology??? My wife would still not own a DVD player, if I didn’t go out and buy one years ago….

    GM need to get these on the road with people like us, to show the others that the technology works. Then they will go looking to buy.

    JMHO


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    Feb 2nd, 2010 (5:44 pm)

    A lot of people have expressed concern about the generator kicking in to help the battery in charge depletion mode. This would be extremely shocking and completely against everything GM has said up to this point. I may be wrong but I see no credibility in this. It is simply a poor conveyance of the Volt’s control strategy in this one innocuous marketing piece. Believe the GM engineers (and everyone else from GM) and the fact that the battery pack is rated for 150KW or so. The video was just trying to convey that the battery pack can help the 50KW genset to provide full power when needed in charge sustaining mode.


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    Feb 2nd, 2010 (5:47 pm)

    jeffhre: 120 miles – 40 miles = 80 miles80 miles at 37 mpg = 2.162 gal120 miles / 2.162 gal = 55.5 mpgWith a 40 mile charge at work, it would be 111 mpg not factoring for the grid electricity use. If the Volt has higher mileage than 37 mpg then the calculations will give you correspondingly higher mpg and as always your mileage will vary depending on driving style and conditions…should be said with a modulated baritone voice which will impress friends family and random passers by – or put them to sleep with boredom   (Quote)

    No doubt. Just trying to diffuse the Prius faithfull’s silly bombs in advance.


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    LRGVProVolt

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    Feb 2nd, 2010 (5:47 pm)

    #11 Exp_EngTech: I like it.GM should have considered Super Bowl commercial time for this.Consumers need to educated. Can’t start too early.  

    We should all watch the Super Bowl game just to see what GM advertises even if we aren’t football fans. ;)

    Happy trails to you ’til we meet again.
    P.S. Or wait for the comments here after the game!


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    Feb 2nd, 2010 (5:49 pm)

    Streetlight: Moreover, GM can bump up range first by standardizing a 12 gal. tank just like it announced at the Jan 2007 NAIAS

    Perhaps some would like a 12 gallon tank. But for me it be be much more likely that I’d get 12 gallons of stale gas instead of six.

    stuart22: “the Volt is an automobile that you’ll be able to get behind the wheel of and drive away just like the car you own today.” Then define it as the electric vehicle that it is.

    …Nicely done.

    DonC: I’m with CDAVIS on this one — the content is better than the production. But no big deal.

    Yes, it’s for Youtube right, not an Academy Award clip?


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    Feb 2nd, 2010 (5:53 pm)

    http://wot.motortrend.com/6618161/industry-news/january-2010-sales-gm-continues-to-rebound-with-core-brand-sales-up-30/index.html

    GM sales up 14% in Jan from dismal 2009 but core brands up 30%. GM was still shedding fleet sales, which makes the numbers look even better.

    Toyota down 16%. Le ouch!


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    Feb 2nd, 2010 (5:55 pm)

    Tagamet: I agree, but think that it’d be in Lyle’s best interest for him to be accompanied by his dear wife!

    OH Crap!

    my bad….. :o (

    /ok, I feel like a jerk. Normal, but more so.


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    Feb 2nd, 2010 (6:01 pm)

    RB: I agree that the composition of gm-volt seems mostly male and mostly reflecting a technical interest,

    #140

    No doubt but, if my family is any indicator, the wife still has a veto over any purchase as significant to the family budget as a car. And rightly so, IMHO. So all the better to help that 51% of the population to understand the value of the Volt. Sometimes the argument is better made by someone outside of the family circle, if you know what I mean.


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    Feb 2nd, 2010 (6:10 pm)

    #12 Estero: Good video.It conveys an important message in very simple terms.The video showed a combined (battery + range extender) range of 300 miles although the words spoken mentioned over 300 miles.The 1st 40 miles will be all electric, leaving 260+ miles in range extender mode.What does that tell us about the size of the gas tank.Has GM ever told us how large it will be?Or, is that something yet to be determined?  

    Hmmmmm! Comment #13. Oh Well.

    Your hooked! You wonder what the true CS mpg of the ICE is. You guess and then you find out whether or not your right of wrong. It could be 300 or it could be 300+. You’ll just have to wait to find out.

    The video is good in that it does a great job in telling how the Volt works. They accentuate the no gas and no tail pipe emissions without mentioning Global warming or the foreign oil issue. Just the plain facts about the Volt – the savings issue and pollution issue. GM has found a great way to avoid the touchy issues but leaves the interpretation of the issue to the listener.

    I like the way they have presented these issues. Let the consumer decide why he/she should purchase an EREV like the Volt: Buy the Volt to save on the cost of gasoline; Buy the Volt to eliminate polluting exhaust; Buy the Volt to prevent green house gases; Buy the Volt to prevent global warming; Buy the Volt to save on money going abroad so it can be used the improve our economy and nation; Buy the Volt to stop money going to terrorists through Arab countries. Buy the Volt for whatever reason you choose!

    Happy trails to you ’til we meet again.


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    Feb 2nd, 2010 (6:17 pm)

    Please don’t remind me this guy endorsed the Volt. I’m trying to avoid Leno at all costs!

    Dave K.:
    In the 12/29/09 Jay Leno demo drive video. Listened for an ICE-on sound when the sport mode button is depressed. Didn’t hear it. As Jay accelerated away from the corner. He mentioned that he didn’t hear ANY sound.
    The Jay Leno demo drive video stands on it’s own as a terrific ad.=D~  


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    Feb 2nd, 2010 (6:30 pm)

    #13 Jim I: My only problem with this video was this line:“The Volt is ready when you are.”To try to ramp up demand, before you ramp up product availability, could be a mistake, IMHO.This November, if people see this and go into their local Chevy , and get told they have to wait 2+ years before a Volt is available it is not going to sit well, don’t you think?I don’t know about the rest of you, but I sure don’t plan to buy a Cruze while waiting for a Volt…..Education is important, but it must be put in place at a time when it will generate sales for the company.JMHO  

    Hmmmmmmmmm! comment #13! This comment which I made is my comment to #12 must have been foreshadowing.

    I point of the comment “The Volt is ready when you are” was given in the context of no need to worry that you can’t use the Volt because your out of battery power! You can take it out of context if you like and many people will do that just because too many people think negatively. So your point has merit. GM most likely has considered the high and low range of anticipated customers; I hope that they will have a contingency plan in place to increase production with increased demand and not cause us to wait until the second year. All said the issue of grid demand is still an issue and may be the reason for limited production the first year. I certainly hope the GM will have other EV models available by the second year; i.e., the Converj, Orlando(?), etc. . In time all these questions will be answered! Patience is a virtue!

    Happy trails to you ’til we meet again.


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    Feb 2nd, 2010 (7:29 pm)

    Koz: No doubt. Just trying to diffuse the Prius faithfull’s silly bombs in advance.

    I’ve been waiting for those, the silence is strange. Maybe comment @ 153 is just too humbling an issue for today.


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    Feb 2nd, 2010 (7:29 pm)

    I think they should call them … BATTERY MODE and GENERATOR MODE.


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    Feb 2nd, 2010 (7:32 pm)

    near 1:15 the car fuels (at a gas station) the graphic then shows a green battery, I think this is misleading …


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    Feb 2nd, 2010 (7:36 pm)

    again at 1:48 ‘no fuel in EV mode’ I think this is misleading, in EV mode you are using electricity as your ‘fuel’ …


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    prowler

     

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    Feb 2nd, 2010 (7:54 pm)

    me here: again at 1:48 ‘no fuel in EV mode’ I think this is misleading, in EV mode you are using electricity as your ‘fuel’ …  

    see comment #3 (yes, they’re invented a car that USES NO FUEL!!!)


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    Feb 2nd, 2010 (8:04 pm)

    CaptJackSparrow:
    OH Crap!my bad….. (/ok, I feel like a jerk. Normal, but more so.  

    No need to feel bad. I didn’t meet her, but I saw her at VN I. With all those brand new cars surrounding us, I think that Lyle was lucky to escape without buying her one (lol).
    Be well,
    Tagamet

    Let’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS


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    LRGVProVolt

     

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    Feb 2nd, 2010 (8:09 pm)

    KentT: If simple information was intended to be conveyed it was competent but there was one misleading image. When the Volt was at the gas station it showed the battery charge icon “filling up” as well as the gas gauge. It should have shown just the gas gauge changing.

    Kent,

    Won’t you feel foolish when a Volt driver pulls into a station to fill his/her gasoline tank and also plugs in to charge up the battery, what seems to me the logical thing to do. On long trips I often stop and get something to eat or drink. Most filing stations today offer these amenities. While I’m eating and driving a coke, I’ll have the Volt plugged in to get the most out the stop.

    Happy trails to you ’til we meet again.


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    Tagamet

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    Feb 2nd, 2010 (8:13 pm)

    Noel Park:
    #140No doubt but, if my family is any indicator, the wife still has a veto over any purchase as significant to the family budget as a car.And rightly so, IMHO.So all the better to help that 51% of the population to understand the value of the Volt.Sometimes the argument is better made by someone outside of the family circle, if you know what I mean.  

    This is what I was referring to when I spoke of the “one with the checkbook” (often the wife) as the target population for some of the advertising/education.
    Be well,
    Tagamet

    Let’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS


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    Tagamet

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    Feb 2nd, 2010 (8:23 pm)

    LRGVProVolt:… I hope that they will have a contingency plan in place to increase production with increased demand and not cause us to wait until the second year. …

    I share that hope, but I’m guessing that they may stick to their planned production numbers through 2011, just to make sure that the ghosts are all out of the machine before ramping up. In my heart I hope I’m wrong, but in my head, I think that’s correct. Of course the optimist in me says that given the first 6 months with only minor hiccups, they may ramp up sooner.
    Naturally, a Project Driveway THIS year would find the ghosts sooner!
    Be well,
    Tagamet

    Let’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS


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    Tagamet

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    Feb 2nd, 2010 (8:27 pm)

    LRGVProVolt: Won’t you feel foolish when a Volt driver pulls into a station to fill his/her gasoline tank and also plugs in to charge up the battery, what seems to me the logical thing to do. On long trips I often stop and get something to eat or drink. Most filing stations today offer these amenities. While I’m eating and driving a coke, I’ll have the Volt plugged in to get the most out the stop.

    More often than not, I drive the car and DRINK the Pepsi, but maybe I’ve really been missing something exciting (lol). Just teasing – you’re just WAY into the Volt-Zone!
    Be well,
    Tagamet

    Let’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS


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    Feb 2nd, 2010 (8:30 pm)

    Tagamet: This is what I was referring to when I spoke of the “one with the checkbook” (often the wife) as the target population for some of the advertising/education.

    #166

    Yeah, or maybe the “one with the hammerlock on the arm of the one with the checkbook”, LOL. +1

    Referring again to Jim I’s comment at #13, I have been thinking about the tradeoff between the clear “halo” value of the Volt and the issue of raising a lot of demand for a product in very short supply.

    As I said above, I think that Jim’s comment was right on. On the other hand, the “halo” effect is very valuable. Clearly, the whole GM line and the corporation shine in its reflected light to some extent. so there is clearly great value in this sort of “institutional” advertising. So the trick will be to walk the very difficult tightrope between the two. I devoutly hope that they can pull it off to best advantage.


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    Dan Petit

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    Feb 2nd, 2010 (8:31 pm)

    Noel Park:
    #24When I walk in the door and Rush Limbaugh is on, I do a 180, walk back out, and never return.  

    Noel,
    (gasp!!) You didn’t deserve that dastardly negative two!! (LOL!!)
    Lyle helped me out here and helped me fix that with a quick and swift PLUS 2, all in one handy and influential click!),

    Many really are the very nicest of folks anyway, who either;
    a.) really need a good tech friend (and, to tell/motivate them that Volt is coming)(lol),
    or, (co-incidentally in addition to rl, )
    b.) they really are financially locked into “brand x” reverse engineered/grossly overpriced (one-third-as-good) scanbox (and, are rl fans too), and do not want me to demonstrate that fact. (They really would feel bad, and, actually, I don’t want them to feel bad.

    As Tag advises very wisely, very often, there are “teachable moments”. Ovepriced scanbox will never allow for me to have a “teachable microsecond” even. I always have to leave for these appropriate reasons, but in good faith anyway.) (Although I have the most terrific shop owner who listens sometimes to rl, who’s about as kind a soul you could ever meet. He’s one-in-a-thousand, seriously).

    I think the message production is improving very greatly. I


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    Noel Park

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    Feb 2nd, 2010 (8:34 pm)

    Tagamet: More often than not, I drive the car and DRINK the Pepsi,

    #168

    Well, I usually drive the car and drink the Pepsi at the same time. It’s later on when the Pepsi takes effect that I would have a chance to “opportunity charge” the Volt, LOL. That artificial sweetener is a real range limiter, hehehe.


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    250 volts

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    Feb 2nd, 2010 (8:35 pm)

    kdawg: I agree on the infomercial, and disagree on the Superbowl ad. Last thing GM needs is ppl pointing fingers at the x-million spent for 30 seconds during the Superbore. (which I think are inneffective anyway).  (Quote)

    Disagree if you must but the fact of the matter is that this is a hail mary pass for GM. In order for this vehicle to succeed GM needs to educate the masses. They’ve not done a good job thus far! For that matter, I think Lyle along with the die hard fans on this website have done far more in promoting the Volt than GM has done and I know that Lyle’s budget is far less.
    GM must sell this car and that will require good and expensive PR. They need to capitalize on every opportunity that comes along and in some cases make opportunities.
    The old axiom, “you need to spend money to make money” applies here!
    People need massive exposure to the Volt. They need to be educated as to what the Volt architecture means to the future of the automobile industry and GM needs to lead this charge.


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    Feb 2nd, 2010 (8:44 pm)

    250 volts: GM needs to put together a 30 minute info-mercial and roll it out. People need to get as much exposure to the Volts technology as possible.

    The Volt is strong on style, power, technical innovation and fuel economy. Not much information thus far on interior options. Door inset panels will come in many styles and colors. We have seen the black leather with white stripe seats. And the lighter leather seats with dark stripe. The latest presentation of the Volt shows repositioned cup holders and increased consideration on the overhead console . A GM video from 2009 mentions that the final interior tweaking will mainly relate to texture modeling.

    volt%20inside%20look.jpg

    The next public awareness video is sure to include a look at interior options.

    =D~


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    Feb 2nd, 2010 (8:46 pm)

    155 Noel Park: No doubt but, if my family is any indicator, the wife still has a veto over any purchase as significant to the family budget as a car. And rightly so, IMHO. So all the better to help that 51% of the population to understand the value of the Volt. Sometimes the argument is better made by someone outside of the family circle, if you know what I mean.  

    I agree completely, and female to female may be well received.


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    Feb 2nd, 2010 (8:47 pm)

    me here: in EV mode you are using electricity as your ‘fuel’

    Electricity is fuel?

    –noun 1. combustible matter used to maintain fire, as coal, wood, oil, or gas, in order to create heat or power.
    2. something that gives nourishment; food.
    3. an energy source for engines, power plants, or reactors: Kerosene is used as jet engine fuel.
    4. something that sustains or encourages; stimulant: Our discussion provided him with fuel for debate.

    It’s your call, I’m just an observer.


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    Feb 2nd, 2010 (8:53 pm)

    250 volts: Disagree if you must but the fact of the matter is that this is a hail mary pass for GM. In order for this vehicle to succeed GM needs to educate the masses. They’ve not done a good job thus far! For that matter, I think Lyle along with the die hard fans on this website have done far more in promoting the Volt than GM has done and I know that Lyle’s budget is far less.
    GM must sell this car and that will require good and expensive PR. They need to capitalize on every opportunity that comes along and in some cases make opportunities.

    I’m going to assume the first years production can be sold with little, or no advertising at all. If that assumption is anywhere near close, what does GM need to do from there?


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    Feb 2nd, 2010 (8:56 pm)

    Noel Park:
    #166Yeah, or maybe the “one with the hammerlock on the arm of the one with the checkbook”, LOL.+1Referring again to Jim I’s comment at #13, I have been thinking about the tradeoff between the clear “halo” value of the Volt and the issue of raising a lot of demand for a product in very short supply.As I said above, I think that Jim’s comment was right on.On the other hand, the “halo” effect is very valuable.Clearly, the whole GM line and the corporation shine in its reflected light to some extent.so there is clearly great value in this sort of “institutional” advertising.So the trick will be to walk the very difficult tightrope between the two.I devoutly hope that they can pull it off to best advantage.  

    LOL, my Dear One is five foot nothin and 100 lbs with rocks in her pockets, but BOY does she have a great hammerlock.

    I honestly hope that GM will know how to handle the wealth of demand for the Volt. It’ll be tough for them to be patient and not flood the market with Volts that still own potential faults. If they are patient, the demand will drive up price for a while, but they will avoid risking it all if faults pop up. I know patience will lose them some initial sales, but that will be less damaging than problems popping up a few years down the road. JMO.
    Be well,
    Tagamet

    Let’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS


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    Feb 2nd, 2010 (9:00 pm)

    75 BillR: I’ve been trying to find out as much as I can about the Volt’s “transmission”, and have posted something in the forum.
    http://gm-volt.com/forum/showthread.php?p=36228#post36228
    It’s not the politically correct answer on this website, but the patent application, if you study it in detail, gives the hints as to what makes sense to me for the Volt.  

    Fascinating and persuasive, and consistent with known cost information. Thanks.


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    Feb 2nd, 2010 (9:00 pm)

    Here’s one of my ideas for a Volt commercial.
    You start with a young boy dressed as if in 1970’s playing with his electric car racing set, maybe charging a Sizzlers car. Then you fade into his imagination driving an instant torque electric car with great performance. Then you fade again to the present were the young boy is a man and was remembering his childhood before test driving a Volt. End with him telling a Chevy Salesman, I’ll take it in Electric blue. (or any color matching the color his childhood electric car was).

    NPNS!


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    Feb 2nd, 2010 (9:07 pm)

    Tagamet:
    LOL, my Dear One is five foot nothin and 100 lbs with rocks in her pockets, but BOY does she have a great hammerlock.I honestly hope that GM will know how to handle the wealth of demand for the Volt. It’ll be tough for them to be patient and not flood the market with Volts that still own potential faults. If they are patient, the demand will drive up price for a while, but they will avoid risking it all if faults pop up. I know patience will lose them some initial sales, but that will be less damaging than problems popping up a few years down the road. JMO.
    Be well,
    TagametLet’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS   

    Tag,
    Demand driving up price would be as/or far more damaging than a minor or even a moderate fault, it seems to me. Nothing would be a worse turn-off than if the cost was increased above MSRP, nothing.

    I really think the battery issue is going to pan out to have the price lowered as Mr. Whitacre suggested as possible. (But, is the point-of-sale the weak link here even **if** the MSRP was, say around $33,000 as Ed implied, only to be raised up again at the point of sale?)
    $33,000 is a very clear price point where the middle class can struggle to afford a Volt.


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    250 volts

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    Feb 2nd, 2010 (9:13 pm)

    jeffhre: I’m going to assume the first years production can be sold with little, or no advertising at all. If that assumption is anywhere near close, what does GM need to do from there?  (Quote)

    Look the concept of the Volt is a paradigm shift and needs to be approached as such. GM is fundementaly changing the way people drive and think with regards to their cars. They are looking to change the way people go about their daily routine, something people have been doing for many years…. going to the gas station every time we see the needle approach “E”.
    The Volt will be the first to market, mass produced plug-in, all electric automobile in history. People have never expierenced this and to plunk a couple thousand Volts on dealer lots and expect people to flock to it is asking a lot. Yes, there will be those who want to adopt the new technology, those who will buy it for getting off oil… whatever the reason but GM needs to attract the masses and that will only happen by changing our perception of what our cars are about. This requires educating us. That will be a major undertaking and will take $$$$$$ and a concerted effort. A couple of catchy jingles and an occassional YouTube video and yes even this website will not get it done. GM needs to bring it on and it needs to happen NOW!!!


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    Feb 2nd, 2010 (9:15 pm)

    Noel Park: hat artificial sweetener is a real range limiter, hehehe.

    God that was funny.


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    LauraM

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    Feb 2nd, 2010 (9:16 pm)

    RB: What I got out of the video is some insight into the demographics of the part of the population that gm thinks will be the buyers of the Volt –> similar to the speaker in age, nice hair, nice shoes, carefully coffed, and female. These are young professional women. The speaker is addressing each person who is or wants to be in that group.

    That’s not to say that other buyers are to be excluded, but generally ads have main figures who will be similar to and admired by the people thought to be customers.

    As a young professional woman, I don’t think that this is meant for my demographic. At least not specifically. Her clothes are nice. But it looks like something I’d wear to work if I know I’m not meeting anyone important that day. Basically nondescript. Right down to the hairstyle. Definately not meant to inspire the aspirational buyer. Nor is she coming across like the friend you don’t happen to know from the cosmetic ads.

    Honestly, I think she’s meant to be invisible. You’re supposed to pay attention to the message. Not the message giver. If that makes any sense.


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    Feb 2nd, 2010 (9:20 pm)

    BillR

    3 phase AC induction w/ no PM to get caught up in Chinese export rules. No transmission per Bob Lutz with a cheshire cat grin on his face. Reduction gear?

    Regarding production plans, the reason for the small scale of the ramp is? GM has been tight lipped on this for a while, although back when Lutz said two batteries would have to be priced in to every Volt he also said GM would lose money on each car produced. Others here say a slow ramp is better to eliminate initial probems, then increase production.

    Can’t see where a lot of traditional marketing would help GM at the planned first year volumes.


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    Dave K.

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    Feb 2nd, 2010 (9:25 pm)

    Dan Petit: (But, is the point-of-sale the weak link here even **if** the MSRP was, say around $33,000 as Ed implied, only to be raised up again at the point of sale?)

    What will Chevy dealers do with the sticker price of the Volt? The new body style Camaro launched at about 2.5% over sticker. Most of these were sold by the time the delivery truck arrived.

    With the social implications and environmental importance of the Volt. It is possible we’ll see, “Patriotic Pricing”? Did someone here mention the 4th of July?

    To quote President Obama: “There is nothing false about hope”.

    =D~


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    LRGVProVolt

     

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    Feb 2nd, 2010 (9:29 pm)

    Tagamet:
    More often than not, I drive the car and DRINK the Pepsi, but maybe I’ve really been missing something exciting (lol). Just teasing – you’re just WAY into the Volt-Zone!
    Be well,
    TagametLet’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS   

    I do to, Tag. But when I own the Volt, no more drinking and driving. ;)

    Happy trails to you ’til we meet again.


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    Feb 2nd, 2010 (9:34 pm)

    250 volts:
    Disagree if you must but the fact of the matter is that this is a hail mary pass for GM. In order for this vehicle to succeed GM needs to educate the masses. They’ve not done a good job thus far! For that matter, I think Lyle along with the die hard fans on this website have done far more in promoting the Volt than GM has done and I know that Lyle’s budget is far less.
    GM must sell this car and that will require good and expensive PR. They need to capitalize on every opportunity that comes along and in some cases make opportunities.
    The old axiom,“you need to spend money to make money” applies here!
    People need massive exposure to the Volt. They need to be educated as to what the Volt architecture means to the future of the automobile industry and GM needs to lead this charge.  

    I think I see this a lot differently. given the very limited number of Volts available, I think that the early adopters will snatch them up immediately. After that, there will be at least several thousands of Volts out there in the streets advertising the product. Word of mouth publicity is a very powerful (and hopefully positive) force and very likely is better than ANY ad. I know that even in small towns like mine, if a single volt was on the streets, it’d lead to more sales. I doubt that the strength of this phenomenon will be much lower in the suburbs. Cities *may* be different, but certainly in company parking lots, the comments will be flying.
    I’m not saying that educational ads aren’t necessary, but I am saying that the Volt Phenomenon may well be self-supporting.
    Be well,
    Tagamet

    Let’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS


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    Feb 2nd, 2010 (9:38 pm)

    Dan Petit:
    Tag,Demand driving up price would be as/or far more damaging than a minor or even a moderate fault, it seems to me. Nothing would be a worse turn-off than if the cost was increased above MSRP,nothing. I really think the battery issue is going to pan out to have the price lowered as Mr. Whitacre suggested as possible.(But, is the point-of-sale the weak link here even **if** the MSRP was, say around $33,000 as Ed implied, only to be raised up again at the point of sale?)$33,000 is a very clear price point where the middle class can struggle to afford a Volt.  

    Hi Dan,
    The nice thing about our alomst diametrically opposed opinions is that one of us is likely to be right (g).
    Be well,
    Tagamet

    Let’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS


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    Feb 2nd, 2010 (9:41 pm)

    Dave K.: With the social implications and environmental importance of the Volt. It is possible we’ll see, “Patriotic Pricing”? Did someone here mention the 4th of July?

    I’m pretty sure *someone* did.
    Be well,
    Tagamet

    Let’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS


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    Dan Petit

     

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    Feb 2nd, 2010 (9:45 pm)

    Dave K.:
    What will Chevy dealers do with the sticker price of the Volt? The new body style Camaro launched at about 2.5% over sticker. Most of these were sold by the time the delivery truck arrived.
    With the social implications and environmental importance of the Volt. It is possible we’ll see, “Patriotic Pricing”? Did someone here mention the 4th of July?To quote President Obama: “There is nothing false about hope”.=D~  

    Hey Dave K,
    I hope we get some strong hints so we can prepare out finances for those quick “yes” answers for when the delivery truck is on the way. Some of us can manage this, but, the “pass through” logistics might be a nightmare for others of us.

    I went to the Chevy Dealer a few weeks ago to see if I could get on any list. The rep said that there wasn’t one yet. He also advised that when a Volt was to come in, I would likely have no more than about two hours max to have everything ready to go. (Prearranged buyer for my current vehicle).

    He also mentioned something like “an early pass through”, where you do the sales transaction very early about two or three weeks ahead of when the new vehicle comes in. (He had never heard of the color “Environmint”, if that was the one that won the color naming contest.)


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    Feb 2nd, 2010 (9:48 pm)

    Tagamet:
    Hi Dan,
    The nice thing about our alomst diametrically opposed opinions is that one of us is likely to be right (g).
    Be well,
    TagametLet’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS   

    Tag,
    In any case, this is the most fascinating journey I think I’ve ever been on, no matter who’s right. The most exciting part of all is that it will be available to many people fairly soon.


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    250 volts

     

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    Feb 2nd, 2010 (9:53 pm)

    Tagamet: I think I see this a lot differently. given the very limited number of Volts available, I think that the early adopters will snatch them up immediately. After that, there will be at least several thousands of Volts out there in the streets advertising the product. Word of mouth publicity is a very powerful (and hopefully positive) force and very likely is better than ANY ad. I know that even in small towns like mine, if a single volt was on the streets, it’d lead to more sales. I doubt that the strength of this phenomenon will be much lower in the suburbs. Cities *may* be different, but certainly in company parking lots, the comments will be flying.I’m not saying that educational ads aren’t necessary, but I am saying that the Volt Phenomenon may well be self-supporting.Be well,TagametLet’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS   (Quote)

    Tag. that may very well be and I dearly hope it to be the case but what is the resistance in going fullout with selling this car to the masses? I just don’t get it. GM can’t afford to have this be a “niche car” and we the fans can’t be so arrogrant as to think this car will magically set the market on fire based on a few thousand units being strategically deployed throughout the country (world). There is too much at risk and the wolves are closing in.
    If GM wants this to be a coup they need to strike hard and fast. For sure the competition is looking to blunt the edge and given time they will. As this technology proliferates GM will surrender some share of that market. Better to have as a large a chunk of the market up front then to have some and have the competition gobble up that lead.
    I have some expierence in marketing new techologies and this needs to be handled differently!


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    Tagamet

     

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    Feb 2nd, 2010 (10:09 pm)

    Dan Petit:
    Tag,In any case,this is the most fascinating journey I think I’ve ever been on, no matter who’s right.The most exciting part of all is that it will be available to many people fairly soon.  

    Absolutely uncontested!
    Be well,
    Tagamet

    Let’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS


  194. 194
    Tagamet

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    Feb 2nd, 2010 (10:26 pm)

    250 volts:
    Tag. that may very well be and I dearly hope it to be the case but what is the resistance in going fullout with selling this car to the masses? I just don’t get it. GM can’t afford to have this be a “niche car” and we the fans can’t be so arrogrant as to think this car will magically set the market on fire based on a few thousand units being strategically deployed throughout the country (world). There is too much at risk and the wolves are closing in.
    If GM wants this to be a coup they need to strike hard and fast. For sure the competition is looking to blunt the edge and given time they will. As this technology proliferates GM will surrender some share of that market. Better to have as a large a chunk of the market up front then to have some and have the competition gobble up that lead.
    I have some expierence in marketing new techologies and this needs to be handled differently!  

    I understand your angst, but I think that Gm is about to market a vehicle that is so radically new that the likelihood that SOMETHING has flown under the radar and remains undiscovered is great. As Max Bob said, “We don’t know what we don’t know!” The risk of the whole investment falling on it’s face is exponentially higher if they release it in huge numbers. Does that approach carry it’s own set of risks – of course. But this approach minimizes the risk of the Volt being a total irreparable flop.
    Be well,
    Tagamet

    Let’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS


  195. 195
    Dave K.

     

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    Feb 2nd, 2010 (10:29 pm)

    Viridian Joule

    volt-first-color.jpg

    White Diamond Tri-Coat

    volt%20white%20color%20small.jpg

    =D~


  196. 196
    Crookieda

     

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    Feb 2nd, 2010 (10:29 pm)

    DJ Hipster:
    Sounds like the misses needs to be bitch-slapped on a more regular basis.  

    I move to strike the hipster from the record


  197. 197
    Blind Guy

     

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    Feb 2nd, 2010 (11:06 pm)

    The first 2 years GM will have no problem selling out the Volt. I don’t see a problem with a short commercial just long enough to get your interest and direct you to an informative web site with all specs and details. When these cars start to hit the streets they will get plenty of free advertisingby by word of mouth and news media. If you don’t have a problem selling what product you have, then don’t waste the advertising money . Most of us don’t want to compete with thousands of other people which would probably raise the MSRP and frustrate everyone and drive some people to other plug ins. I for one refuse to pay a dime over MSRP.


  198. 198
    Blind Guy

     

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    Feb 2nd, 2010 (11:21 pm)

    Lyle, I was wondering if you might consider removing any posts that get a -10 or lower vote from the web site in the interest of promoting a positive web site. BTW Cause this suggestion is not directed at your first post today, your post was a fair post.


  199. 199
    Phil Colley with GM

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    Feb 2nd, 2010 (11:32 pm)

    Koz:
    It may not have been presented clearly but I believe they are referring to when it is operating in charge sustaining mode that the battery and generator can be combined to meet high power demands that go beyond the generator’s ~50kw capacity.  

    Exactly – the engine-generator and battery only work together in extended-range mode for peak performance, not in EV mode when the Volt is powered by the battery alone. You could in effect remove the engine-generator completely, and the Volt would give you full power and peak performance for up to 40 miles on battery power alone.


  200. 200
    WopOnTour

     

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    Feb 2nd, 2010 (11:45 pm)

    Phil Colley with GM: Exactly – the engine-generator and battery only work together in extended-range mode for peak performance, not in EV mode when the Volt is powered by the battery alone. You could in effect remove the engine-generator completely, and the Volt would give you full power and peak performance for up to 40 miles on battery power alone.  (Quote)

    There ya go!
    WopOnTour


  201. 201
    ccombs

     

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    Feb 3rd, 2010 (12:00 am)

    Don’t worry! This is only after the 60 km of EV range since the power output of the engine is insufficient to get up steep hills. It is due to the engine, not the battery that they need to work together, and this only happens in CS mode.

    Jean-Charles Jacquemin:
    Agreedkdawg, see my comment # 20 and a bit disappointed.JC NPNS  


  202. 202
    Tagamet

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    Feb 3rd, 2010 (12:09 am)

    Blind Guy: Lyle, I was wondering if you might consider removing any posts that get a -10 or lower vote from the web site in the interest of promoting a positive web site.BTW Cause this suggestion is not directed at your first post today, your post was a fair post.  

    But your suggestion would have had Lyle removed Koz’s post? You admit that it was a fair post, but your suggestion, if followed, would have had it removed. JMO, but the current system let’s us decide for ourselves, and vote accordingly.
    Be well,
    Tagamet

    Let’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS


  203. 203
    Tagamet

     

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    Feb 3rd, 2010 (12:23 am)

    Night all. See you later. Lively discussion today.
    Be well,
    Tagamet

    Let’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS


  204. 204
    Jim I

     

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    Feb 3rd, 2010 (12:23 am)

    Wow!

    17 Votes for my post #13!

    That has never happened to me before…..

    I thank you for your support…..

    ;-)


  205. 205
    LRGVProVolt

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    Feb 3rd, 2010 (12:56 am)

    Tagamet: I understand your angst, but I think that Gm is about to market a vehicle that is so radically new that the likelihood that SOMETHING has flown under the radar and remains undiscovered is great. As Max Bob said, “We don’t know what we don’t know!” The risk of the whole investment falling on it’s face is exponentially higher if they release it in huge numbers.

    The unknown factor is the grid. If utilities aren’t prepared for the sudden demand for charging then a catastrophic crash of the grid would be that very dangerous problem. GM will go slow on production at first but once utilities show they are prepared to supply the megawatts of power needed on the grid with Smart Meters and upgraded transformers installed in the field, GM will respond to the excess demand by increasing production. JMHO, they will be prepared to respond in a positive manner.

    Happy trails to you ’til we meet again.
    Be Well!


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    Mike-o-Matic

     

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    Feb 3rd, 2010 (12:56 am)

    Rashiid Amul:
    Yes Tag.I bow my head and give myself a minus 1.  

    LOL! C’mon Rashiid, give yourself a break. Maybe the gas tank will be bigger than we think (or even better, the CS MPG will be extra nice and high).


  207. 207
    voltaholic

     

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    Feb 3rd, 2010 (1:55 am)

    Lyle,

    I don’t have the level of concentration to view all the posts on these great topics.
    Could you….is it possible to insert a “sort by posts” button….enables me to read most popular first(most votes). I know they would not be in chronological order but being able to read the most “meaty” posts first would be cool.
    Brain burnout at the end of the day….I guess.


  208. 208
    StevePA

     

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    Feb 3rd, 2010 (6:26 am)

    To all the constructive suggestions above would add just a minor item that the volume on the background music be reduced by about 10% relative to the speaker’s voice.

    Overall a good video for the YouTube audience as an educational piece. Would need more polish for a prime-time TV ad once rollout is upon us.

    Lastly – when it is time for the full-court media press…the music I’d recommend for ads is the music background in that TV ad that has all the various GM models going through that gas station over time, and ending with the promise of the Volt. Just an uplifting, optimistic and fun piece of music.


  209. 209
    Rashiid Amul

     

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    Feb 3rd, 2010 (7:01 am)

    jeffhre:
    You must really love driving. I might drive that route once only, then it’s planes, buses or trains for me. I take my nap time seriously.  

    lol. The reason why I do it is because it is cheaper than putting 4 people on a plane. It only takes me 2.5 days. And it is more than 1800 miles. I thought it was less. My point is that I drive from full tank to empty and get over 400 miles doing that. Stopping every 260 miles or so will be a pain. I guess I will just use the other car.


  210. 210
    Rashiid Amul

     

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    Feb 3rd, 2010 (7:04 am)

    jeffhre: KozI think Rashiid Amul has said his commute is over 100 miles – one way!!!…And uphill each way, in the snow, all year round!  

    Ha ha. Not quite. It doesn’t snow all year round here, but it is today.


  211. 211
    Dave K.

     

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    Feb 3rd, 2010 (7:22 am)

    Rashiid Amul: I drive from full tank to empty and get over 400 miles doing that. Stopping every 260 miles or so will be a pain.

    The fuel tank of the Volt can be seen in the cut-a-way. Looks to be over 6 gallons and as big as 10. Three months ago the tank was rummored to hold 7.8 gallons. This equals about 4 hours of freeway driving (no initial battery assist) at 65mph. Leaving 30 miles range in the fuel tank. These numbers are based on rumor and guesstimate. GM may fit the Volt with a 10 gallon tank. Continue to tune aero, friction points, and delivery. And aim for an even 500 miles total range. We’re still in wait n’ see mode on this question.

    =D~


  212. 212
    prowler

     

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    Feb 3rd, 2010 (7:32 am)

    I think you guys are in for a rude awakening after you get your Volt and the average driver asks you about it. Toyota has done a wonderful job of “educating” people that the Prius is “green” and “electric”.

    Here’s a typical (unedited) conversation about a true electric car:

    Inquisitive driver: WHAT IS THAT?
    me: a Tesla Roadster

    Id: Who makes that?
    me: Tesla Motors, a Silicon Valley startup

    Id: Who owns them?
    …….

    me: btw, it’s electric

    Id: Oh, like a hybrid

    me: No, it’s ALL electric.
    Id: Oh, how much gas does it use?

    me: NO, it’s ALL electric – I plug it in and drive it

    Id: But how many miles per gallon do you get?

    me: It’s rated at the equivalent of 244 mpg by the EPA

    Id: AHA! So it does use gas!
    ================
    Now, imagine this conversation with a Volt that actually does have a gas tank, occasionally uses gas (if only to recirculate and lubricate) and try explaining to Id that “It really, REALLY is an electric car.” (when, in actuality, we can’t deny that IT IS A HYBRID, but a serial hybrid as compared to a parallel hybrid, do you understand THAT Id??? – NO!)


  213. 213
    Koz

     

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    Feb 3rd, 2010 (9:47 am)

    Tagamet: But your suggestion would have had Lyle removed Koz’s post? You admit that it was a fair post, but your suggestion, if followed, would have had it removed. JMO, but the current system let’s us decide for ourselves, and vote accordingly.Be well,TagametLet’s Just Get The ***VOLTS’** * Wheels On The Road!!**********NPNS   (Quote)

    Yea, scrunched was bad enough. I’ld h8 to be vaporized too.

    /more xxxxooo for my big bro Tag


  214. 214
    Noel Park

     

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    Feb 3rd, 2010 (11:36 am)

    Dan Petit: Noel,
    (gasp!!) You didn’t deserve that dastardly negative two!! (LOL!!)
    Lyle helped me out here and helped me fix that with a quick and swift PLUS 2, all in one handy and influential click!),

    #170

    Thanks for your support my friend! +1 right back at you.

    I never went back to check, to tell you the truth, LOL. As to rl, That’s the way I feel. Without going into a rant about it, I would not be concerned to get -20, or -200, come to that. A badge of honor, IMHO. I would NEVER allow such a thing to be broadcast in my shop, because you are bound to offend a certain percentage of the customers, one way or another. My parts manager is forever reminding me to shut up and not discuss politics in front of the customers. I know he’s right, but sometimes it’s really tough, LMAO.

    Thanks again. Not to worry.


  215. 215
    EVO

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    Feb 3rd, 2010 (1:46 pm)

    How the Volt works:

    It’s a car. Have you ever been in a car? ok, then, that’s how it works. Oh, you can also plug it in like your cell phone if you want.

    KISS


  216. 216
    Dan Petit

     

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    Feb 3rd, 2010 (8:59 pm)

    Hey Noel,

    Since the thread has moved on, and, I have to be good and stay more closely on topic at least when the current thread is in process, I was curious what kind of shop you have?


  217. 217
    mark yates

     

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    Feb 4th, 2010 (8:57 am)

    Guy Incognito: Finally some advertising.Now GM, take this vid and start showing it on television and we’re on our way.I know many of you think of me as a bitter cynical troll, but I can honestly say that with this vid, I am happy.  (Quote)

    It’s far too long for television and the graphics are too basic / instruction video for tv… But I can see it would explain the concept clearly to newbies – and that’s what they need to do. Personally I think us tech nerds will explain it to their friends in most cities that have intelligent people that are internet savvy..


  218. 218
    Dennis

     

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    Feb 5th, 2010 (2:02 pm)

    Great video for arm chair techies. For most, all they will hear is, “Drive it like any other conventional vehicle. When the tank is low, fill up at any gas station. When it’s convenient, plug it in and save money on gasoline. You won’t need to worry about the range of the battery like you do with other electric vehicles.” That’s all we need to say to the masses.


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    mothermary

     

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    Feb 6th, 2010 (7:11 pm)

    Love the video. I didn’t make it through all of the comments to see if anyone mentioned it, but somewhere they say “less then ….” when the correct English is “less than…”. Some Language Arts teacher may not buy a Volt if the grammar is off!!