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Chevy Volt TV Ad
September 15th, 2007 | Posted in: Advertising
GM continues to advertise the as yet non-existent Volt heavily to help change its image from the maker of gas-guzzling trucks to the new lean green electric GM. This is truly unprecedented, marketing a product that doesn’t even exist in prototype and is 3 years away. Pundits say GM is taking a risk, I say they know its a sure thing!
Here is the TV ad:
Popularity: 1%
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(1 votes, average: 5 out of 5) 
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Posted by: Lyle
18 Responses to “Chevy Volt TV Ad”
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September 15th, 2007 at 2:17 pm
Very nice commercial. If I didn’t know about the Volt before, I’d be excited. “40 miles without a drop of gas”. That should say to customers “No more being gouged at the pumps”
September 15th, 2007 at 3:32 pm
I’d say that anyone gullible enough to believ that the VOLT won’t get built is either a dyed in the wool GM-hater or totaly ignorant fo the project’s current
status. I see no posibility whatsoever, barring some revolutionary new battery that GM can’t get a hold of that makes the current A123 and LG batteries totally obsolete. That’s the only conceivable thing that can prevent the VOLT from going to market, and would actually be a good thing, overall.
September 15th, 2007 at 3:56 pm
This is exciting. I was wondering what the commercials would look like when they came around. It is similar to the Prius commercials that are out (you know the one that shows you the car with doors opening and closing, with people in different clothes, etc. with the white background) but it’s a GM commercial so it has some color. I think, though, that GM can show the Volt for now before the car comes out to get people interested, but once it comes to market they’ll be able to stop advertising for a while because there’s almost certainly going to be waiting lists. My thought on this commercial: I like it.
September 15th, 2007 at 5:30 pm
I doubt that GM will risk another EV-1 fiasco. The movie “Who Killed…” really slapped some sense into them. They will bring us E-Flex, and the design will improve from there as the supporting technologies improve.
Perfection is an unattainable goal, but a goal we must all strive to achieve.
September 15th, 2007 at 9:47 pm
3 years is a long time to keep up the excitment; even for this enthusiast. They’d better roll that prototype out asap.
September 16th, 2007 at 8:54 am
I agree with Dave B. The higher the rocket, the faster it falls and the closer it lands. GM launched this one straight up! It had better reach orbit!!
September 16th, 2007 at 10:04 am
“Very nice commercial. If I didn’t know about the Volt before, I’d be excited.”
I don’t know about that. I thing GM has a tough job on its hands. I think alot of people will hear 40 mile range and shut their ears. I think they should be saying unlimited range, or at least 640 miles of range. I think word of mouth and we who buy them (I am so getting one) need to educate everyone we see.
September 16th, 2007 at 11:20 am
I’m a big fan of anything EV, but I couldn’t help finding the add just a little cheesy. This is GM’s big shot at redemption (and survival) … I sure hope they don’t blow it. I’d like to see Chis Paine’s next film “Who resurrected the electric car?”
September 16th, 2007 at 5:04 pm
kent beuchert,
Let’s be realistic. At the current time, “gullible” is more applicable to those people who so believe in the massive PR machine that is the GM Volt project that they call those who are skeptical “gullible”.
While it might happen, there is reason to be skeptical of GM’s claims for the Volt (40 mile range,
September 16th, 2007 at 5:07 pm
(Continued from above)
less than $30K), not the least of which is that GM themselves are skeptical! Hence all the disclaimers on the constant flow of PR (on which the project seems strangely focused). GM also has a dismal record of over-promising and under-delivering (Hybrid buses that didn’t deliver, current hybrids which offer fuel efficiency of Toyota/Honda non-hybrid 4 cyls., etc.). But the biggest reason, and the one that I don’t understand how you got so backwards, is that a “battery revolution” IS REQUIRED for the Volt to be a possibility.
Let’s be totally clear on this. It simply isn’t currently possible. GM states this all the time.
I would like to point out that it is a false assumption that since Toyota didn’t go to market with Li-Ion this year and GM is talking about perhaps doing it 3ish years from now (if it is possible to make the battery at that time) does not mean that GM has some sort of advantage over Toyota. I would also like to point out that it is my understanding that the first ‘commercial’ plug-in hybrid with A123 batteries will be the Toyota Prius. A123 and Hymotion were working on the Prius long before the Volt. Based on this fact, and the fact that A123 has disclosed that they have deals with other automakers, it is very likely that Toyota already has access to whatever battery technology might one day make it into a Volt. That Toyota hasn’t rolled out a car using the very technology that GM says isn’t currently feasible should be a surprise to no one. And when Toyota states that it isn’t currently feasible, it should be a surprise to everyone that that is somehow sellable as a “GM advantage”.
That Toyota has decent hybrid product today and therefore isn’t running around in a potentially embarrassing PR frenzy making commercials about cars that are 3 or more years away (hopefully!) should not be viewed as a strength of GM and a weakness of Toyota. It should be viewed as the desperate act of a desperate company. A strong company with a real product would not act this way.
September 16th, 2007 at 6:34 pm
I have to agree with voltman here- they need to say more about the Volt than that it gets 40 miles using only electricity. If they don’t go on to say that the vehicle has unlimited mileage via an ICE, they are going to be scaring a whole lot of the average public away from the car. Heck, I don’t think any of us would buy an electric car that could only go 40 miles. GM has to be very careful.
September 16th, 2007 at 7:20 pm
“I would also like to point out that it is my understanding that the first ‘commercial’ plug-in hybrid with A123 batteries will be the Toyota Prius. A123 and Hymotion were working on the Prius long before the Volt.”
It’s equally important to point out that that’s not an official Toyota product - in fact they strongly disapprove of such conversions, and their own plug-in prius prototypes being tested in California right now still use NiMH cells. Also, Hymotion produces A123-based conversion kits for the Ford Escape. So that’s a completely third-party phenomenon that’s simply been taking advantage of the existing hybrid fleets.
“But the biggest reason, and the one that I don’t understand how you got so backwards, is that a “battery revolution” IS REQUIRED for the Volt to be a possibility. Let’s be totally clear on this. It simply isn’t currently possible. GM states this all the time. ”
Say what? You sound like almost exactly like the Toyota hack that said basically the same thing the other week. I used some basic math (using real world, not theoretical, data) in a comment on toy’s blog as well as on my editorial page to disprove this myth:
http://blog.toyota.com/2007/09/hybrid-tech-par.html
http://futuredrive.wordpress.com/
September 16th, 2007 at 10:16 pm
You maybe technically correct in saying the batteries don’t even exist yet FOR COMMERCIAL PRODUCTION it is incorrect to say the those batteries do not exist at all.
Analogy:
Saying the batteries don’t exist yet is like saying we still don’t have a cake for desert even though it is due too come out of the oven in 5 minutes.
If by some bad miracle GM doesn’t produce the volt with these batteries then other companies will. Electric cars are now possible and very feasible and WILL be taking larger and large chuncks of the auto market until they have the vast majority of it! That is something that is vertually guaranteed. No need to fret about that.
September 17th, 2007 at 10:58 am
GXT: Maybe Toyota could get their hands on batteries like the A123, but that doesn’t mean they are in a rush to change suppliers. They have a longterm relationship with Panasonic. When last I heard, Panasonic was still working with the less stable Cobalt chemistry. LiFePO4 and Titanium spinel chemistry batteries currently produced will most certainly do the job. If we are waiting for anything it would be the manufacturing know-how and order sizes to bring volumes up and prices down. Now we’re into the chicken and egg situation. GM is certainly big enough to buy the chicken.
September 27th, 2007 at 8:00 pm
fellow bloggers,
Please be advised, the Chevy Volt 40 mile range 640 total range on a single tank is possible. It is even more possible when one considers that for the first time 50 yearsfuel storage and capacity research and development in terms of Lithium batteries and such combinations are now open to a larger group of developers and researchers. This type of research is possible for exploration by damn near every one out there. It possible that research will be done by everyone out there with some will and motivation, from private companies like A123 to universities both here in the USA and Europe, Asia and every chemist with a PHD and thesis. What makes this more significant is fuel research will be subject to the fierce compition of that the digital world onced experienced. Naturally we will get more technology bang for our buck. This is huge.
Sean
January 11th, 2008 at 10:29 am
My 2 cents,
I loved the commercial, I have talked about the car to my wife a couple times in the past, and without me saying anything to her she spoke up and said “that’s the chevy one you talk about isn’t it” this is coming from a woman who really doesn’t care about cars.. She LOVED it. Thought it was very nice, and would definately buy one.
Now here is how i feel about the battery situation, yes i think the batterys technology is available or at least very close, BUT, you know as well as I do the BIGGEST mistake chevy could do is rush this car out and have it not do what is expected of it. Any kind of glitch or problem would spell certain doom of chevy. So yes, as much as I want to buy the car now, I would much rather wait till everything is tested and not have to worry wether or not I am going to be sitting at the chevy dealership getting my car fixed every other day.
February 8th, 2008 at 9:27 pm
[...] There certainly have been better ones before (see post). [...]
February 8th, 2008 at 11:35 pm
Funny…the first video I opened when initially directed to this post was of a boxer licking some dude’s foot with “whenever I’m alone” playing the in the background…what the heck is that?
Then I finally found the volt commerical…um…I perfer the Volt commerical.